Hey! Did you know there are a load of different grants and funding options out there specifically for independent podcasters? 🤑 We've just updated our guide to podcasting grants for 2026 and it looks like a few of the deadlines land in February 🚨🚨 If you've got a big idea about how to take your show to the next level, these are the kinds of grants that could make it happen! Take a look at what's on offer this year and get your applications in before it's too late... Indie Podcaster Grants and...
10 days ago • 1 min read
Hello, Podcrafters! It might be the 46th of January and still seven weeks until payday, but did you know we'll have about 90 minutes more daylight today than we did on the shortest day? To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I mean, in Scotland, it isn't exactly the most inspiring daylight. But I'm calling it Spring. Get those daffodils up. And let's have some wild garlic while we're at it! 🌱 🔮 Our 2026...
13 days ago • 2 min read
Hello, Podcrafters! A new year is always a good time to question long-held assumptions, especially in podcasting. After all, there's no shortage of supposed non-negotiables in this space! To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. In this week’s episode of Podcraft, we revisit a dozen of them and ask a simple question of each: Does this still matter? Before we get into the rest, though, here's one that...
20 days ago • 2 min read
Hey! New research just dropped from Sounds Profitable, and it reveals a wild stat: 1 in 3 podcast creators have already quit. Podcasting might have one of the lowest barriers to entry of any creative medium, but it looks like keeping shows alive is another story. So what’s driving the churn? This week, we're taking a close look at SP's data, what it tells us about podcasting's retention problem and why sustainable podcasting is absolutely achieveable. 1 in 3 Podcasters Have Quit, Says Study...
24 days ago • 1 min read
Hello, Podcrafters! If you ever hit reply to these emails with a podcasting question, we read it and do our best to give you a useful answer. 🙂 To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I'm going to pull out another few today, starting with one that was so interesting we made it the focus of our latest Podcraft episode... 🧐 Can I use copyrighted music or TV/Radio clips in my podcast? Can you legally use...
27 days ago • 3 min read
Hello, Podcrafters! I’ve just come down from the attic with two mice, temporary tenants I’ll call Mickey and Minnie, and escorted them to the nearby woods. 🐭 To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. There's a rule, apparently, that you're meant to release house mice at least two miles away. Anything closer, and they've been known to find their way back home. Honestly, if a mouse manages a two-mile return...
about 1 month ago • 2 min read
Hello, Podcrafters! In old Scottish folklore, it was said that at midnight on Hogmanay, the farm animals could briefly speak, sharing uncomfortable truths about the year ahead. Humans were not meant to listen. To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. These days, of course, they'd all be on TikTok. Either that, or nobody would be vegan anymore. I honestly can't decide which feels more likely. I’ll check in...
about 1 month ago • 3 min read
Hello, Podcrafters! I saw Santa yesterday, slinking out of a community centre fire exit for a quick vape and a scroll on his phone. Not exactly a Perry Como lyric, is it? Still, the big fella is clearly moving with the times 🎅 Know someone who's been "meaning to start a podcast" for months? Our 5-Day Podcast Launch Challenge starts January 12th. One task per day, live support, published podcast by the Friday. Only 9 spots left! In the penultimate 2025 edition of Pointers, we’ll help you make...
about 2 months ago • 2 min read
Hey everyone! If you're someone who creates video content for your podcast, it's easy to find yourself obsessing over things like camera angles, the perfect lighting, and making sure your hair looks good. But the latest data on YouTube podcast consumption reveals something a lot of video creators won't like to hear: Most people aren’t watching your video podcast. They’re listening to it. But why are so many people choosing to listen to video podcasts as audio-only content? And as a creator,...
about 2 months ago • 1 min read