by alitu.com Hey Podcrafters! You might notice something ☝️ looks a wee bit different around here. Podcraft Pointers now lives under the Alitu banner, along with The Podcast Host blog from later this week. Honestly, it's been this way behind the scenes for a while. We're just finally tidying up the branding to match reality 😅 If you're thinking "hang on, what's an Alitu?" then fair question. We've mentioned it in our emails, but never properly introduced ourselves. Let's fix that. First...
4 days ago • 2 min read
Hello, Podcrafters! I like to think of Pointers as a glossy magazine arriving on your doorstep once a week. Something inviting, a bit thoughtful, and full of ideas you actually want to spend time with. Each edition is a small collection of guidance, surprises, and the feeling that someone has put real care into it. To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. But if we were keeping the analogy truly authentic, there would...
11 days ago • 3 min read
OK, so of course video and audio podcasts are different. But I’m seeing signs that the gap goes way beyond “one you watch, one you listen to.” When we split the 500+ responses to this year's Independent Podcaster Survey out into two camps – those podcasters who make video and those who don't – there were some real notable differences in workflows, outputs and approach too. If our data is reflecting a bigger industry trend, it's that video is pushing creators to make content differently, not...
15 days ago • 1 min read
Hello, Podcrafters! Thanks for all the feedback you sent after last week’s email! Totally invaluable as we strive to make our newsletter essential reading for you each week and to serve as the fuel that helps power your podcast 🚀 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. Quick call before we jump in... Do you run an active show in marketing, SEO, or social media? If your podcast covers any of these topics, hit reply and...
18 days ago • 3 min read
Hello, Podcrafters! Trying a slightly new format for this week's email. After you've had a wee scan, please hit reply and let me know what you think! If you can spare a moment to tell us what you like about Podcraft Pointers, as well as what could be improved, we'll send you our Take-Five Content Validation Framework as a nicely designed booklet 😊 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. 📊 Inside the Minds of 558 Indie...
25 days ago • 3 min read
Hello, Podcrafters! I never thought I'd see the day when I was unironically writing a "this one simple trick" style headline, but here we are. It's honestly a good one! Mic Drop Fact: The world’s quietest outdoor place. Scientists found a “silent zone” in the volcanic craters of Haleakalā, Hawaii, where wind and animal sounds are nearly absent. Some describe it as “visibly quiet.” But I bet if I tried to record there, someone would still fire up a lawnmower nearby. This week's Pointers is...
about 1 month ago • 4 min read
Hey all! Technically, you could run a podcast month-to-month without spending any money producing it. But the big question is: can you produce a successful show? I was surprised to see as much as 17% of the creators who took our Independent Podcaster Survey this year say they produce their show on no budget whatsoever. I dipped into the data to see if these podcasters are still managing to reach their goals, get the downloads in and sustain a regular show while keeping costs non-existent. Can...
about 1 month ago • 1 min read
Hello, Podcrafters! I went into last week with a solid plan to tackle my post-holiday to-do list. Then on Monday night, the entire house was struck down with the lurgy 🤒 I lost two entire days (or, gained two, if you're a fan of psychedelic fever dreams!), but was finally inspired to get out of my bed by my daughter, who made me a get-well-soon card, despite her and her mum also being ill. I must've been in a right state 😂 Mic Drop Fact: There’s a sound you can’t unhear. Once your brain...
about 1 month ago • 3 min read
Hey all! You might remember a while ago, Buzzsprout told us that getting 27 downloads per episode would put you in the top 50% of all shows on the platform. So we weren't suprised to find that half of all those who took our independent podcaster survey this year get less than 50 downloads per episode. But while 50 downloads is a great achievement, I was curious to know more about the 32% who have crossed that 100-download mark. What are these podcasters doing differently, and is there...
about 1 month ago • 1 min read