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Hello, Podcrafters! Did you catch Sounds Profitable's recent Podcast Atlas piece, The Front Door? In it, Tom Webster looked at what short clips actually do for a show, and the numbers make a strong case for paying attention. 89% of listeners watch podcast clips on social platforms at least sometimes, and 72% do so often or always. That's most of your potential audience, already sat in feeds you could be showing up in. And it's not wasted attention: 74% of clip viewers watch with full or...
Hello, Podcrafters! How often do you Google something these days, then actively click through to a website to find what you're looking for? For most of us in this era of AI search, the answer is "rarely". So does this mean that building or maintaining a podcast website is something we don't need to worry about nowadays? Well, yes and no. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. There's still a lot of...
Hello, Podcrafters! Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach. I learned a lot from it. But I had one...