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How to Run a Thriving, Profitable Podcast

How to Find and Contact Podcast Sponsors 🤝 (Podcraft Pointers)

Published 5 days ago • 1 min read

Hello, Podcrafters!

Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

​That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach.

I learned a lot from it. But I had one big question for Losh afterwards.

"What about reaching out to those potential sponsors?"

That's the part I've struggled with the most. I've got a long-running podcast with a highly-engaged niche audience, and I can talk up the power of podcasting all day long.

But when I get in touch with companies I think would be a great fit, those conversations seldom go anywhere. Often, I don't even get a response.

So I had very selfish reasons for asking Losh to write this follow-up piece, but I know it's a problem many other indie podcasters struggle with, too.

I'm delighted to say that I really took a lot from her tips, advice, and guidance. I particularly loved the idea of recording an audio clip and saying, "Here's how your ad would sound on my show."

Check it out for yourself...

👉 How to Find and Contact Podcast Sponsors​

Mic Drop Fact: People can hallucinate music.
Some individuals experience musical ear syndrome, where the brain generates vivid music perceptions without external sound.

😋 Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast. Short links, big value!

🧙‍♂️ The Podcasting Sage Says:

“Publishing imperfectly beats planning forever.”

Get your voice out there; you can refine as you go.

⛔ Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

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