Hello, Podcrafters!

Did you catch Sounds Profitable's recent Podcast Atlas piece, The Front Door? In it, Tom Webster looked at what short clips actually do for a show, and the numbers make a strong case for paying attention.

89% of listeners watch podcast clips on social platforms at least sometimes, and 72% do so often or always. That's most of your potential audience, already sat in feeds you could be showing up in. And it's not wasted attention: 74% of clip viewers watch with full or near-full focus, only a few points behind full episodes.

The conversion number is the one to remember: roughly a third of clip viewers go on to watch the episode or become a regular listener, often or always. That's a real, repeatable discovery engine, and one that's especially good at reaching people who are new to podcasting altogether.

The key to making that happen: viewers say they can tell there's a full episode behind a clip when the creator mentions it, or when an on-screen title flags it. A clip that just entertains and ends is wasted. A clip built as a doorway, one that clearly points somewhere, is what pulls people back to the show.

Handy timing: Alitu now has a Social Clips tool in beta, right on your episode page, letting you pull short audio or video clips (up to two minutes) straight from your episode. No separate recorder or editor needed!

🙏 Team Update

A big thank you to Bran, Tom, Matthew, and Jacob, who between them gave 29 years of service to the team. Their roles have come to an end as part of some changes here, and we're enormously grateful for everything they've contributed along the way. We wish them all the very best for what comes next.

⛔ Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
The Alitu Team