Hello, Podcrafters! Did you catch Sounds Profitable's recent Podcast Atlas piece, The Front Door? In it, Tom Webster looked at what short clips actually do for a show, and the numbers make a strong case for paying attention. 89% of listeners watch podcast clips on social platforms at least sometimes, and 72% do so often or always. That's most of your potential audience, already sat in feeds you could be showing up in. And it's not wasted attention: 74% of clip viewers watch with full or...

Hello, Podcrafters! Ever hit publish on a podcast episode and feel like the job's done? Tomas Loucky used to think so too, until he realised he was sitting on dozens of content ideas and only ever using one. His fix was simple: stop thinking in terms of separate platforms and start thinking in conversations. Every episode already has the stories, quotes and opinions baked in. The trick is just spotting them and giving each one the right home. To support this newsletter, please check out...

Hello, Podcrafters! Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach. I learned a lot from it. But I had one...