profile

How to Run a Thriving, Profitable Podcast

Do you still need a podcast website in 2026? 🌐 (Podcraft Pointers)

Published 1 day agoΒ β€’Β 2 min read

Hello, Podcrafters!

How often do you Google something these days, then actively click through to a website to find what you're looking for?

For most of us in this era of AI search, the answer is "rarely".

So does this mean that building or maintaining a podcast website is something we don't need to worry about nowadays? Well, yes and no.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

There's still a lot of compelling reasons to run a website alongside your show. It's "owned land" where you have complete control over how your podcast is represented - rather than leaving that job to Apple, Spotify, or whichever platform's algorithm decides to surface (or bury) you.

Google still drives the vast majority of web traffic, and AI tools like ChatGPT and Perplexity actually lean on well-structured, content-rich websites as their source material when recommending shows. So a good site doesn't just help humans find you; it's increasingly how AI finds and vouches for you too.

The "no" part is that you don't need to worry about the building of it. With something like Podpage, you get a site that's already set up to tick these SEO and AI-discoverability boxes - clean structure, schema markup, transcripts, the works - without touching a line of code.

If you're still weighing up building a website for your show, then check out this week's piece from Brenden...

πŸ‘‰ Do You Still Need a Podcast Website in 2026?​

Mic Drop Fact: Snow absorbs sound.
Fresh snow traps air between crystals, which dampens vibrations and makes snowy landscapes sound unusually quiet.

πŸ˜‹ Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast. Short links, big value!

πŸ§™β€β™‚οΈ The Podcasting Sage Says:

β€œA great call to action sounds like an invitation, not a command.”

Make listeners feel included, not marketed to.

β›” Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
​Unsubscribe Β· Preferences​

How to Run a Thriving, Profitable Podcast

Alitu by The Podcast Host

Join 29,000+ podcasters & creators to get launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

Read more from How to Run a Thriving, Profitable Podcast

Hello, Podcrafters! Ever hit publish on a podcast episode and feel like the job's done? Tomas Loucky used to think so too, until he realised he was sitting on dozens of content ideas and only ever using one. His fix was simple: stop thinking in terms of separate platforms and start thinking in conversations. Every episode already has the stories, quotes and opinions baked in. The trick is just spotting them and giving each one the right home. To support this newsletter, please check out...

8 days agoΒ β€’Β 1 min read

Hello, Podcrafters! Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach. I learned a lot from it. But I had one...

15 days agoΒ β€’Β 1 min read

Hello, Podcrafters! Have you ever searched something within your show's broad topic and noticed it's always the same websites (and podcasts) that get cited and linked to? Have you ever wondered how they do it? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Three years ago, the answer would've been simple - SEO. Searchable titles, good keywords, and Yoast-optimised blog posts. That's not to say that these factors...

22 days agoΒ β€’Β 2 min read