Hello, Podcrafters! It seems like a lifetime ago now, but I used to record all my podcast episodes on Skype, via the Ecamm Call Recorder. This setup was fine until it wasn't. If the internet dropped out and kicked you off, you lost the entire thing. The longer the episodes ran, the more frantic and hurried you'd hear me getting 😆 To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Today, we’re spoiled for choice when...
14 days ago • 1 min read
Hello, Podcrafters! Remember that magical feeling you got when you published your very first episode? Do you ever wish you could recapture that when you're bogged down in the day-to-day tasks of running your show? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. There's no avoiding the hard work that sometimes goes into running a successful, meaningful, and impactful podcast. But you know what they say about all...
21 days ago • 1 min read
Hello, Podcrafters! Anecdotally, I've watched a few of my favourite shows let their audio feeds run dry whilst they still happily publish new episodes on YouTube. This makes me sad. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. On this week's Podcraft, we got into what podcasting needs to do to guard against this slide to YouTube-first content, and it ties in with a timely development with Apple Podcasts and...
28 days ago • 2 min read
Hello, Podcrafters! I've given this advice many times before... Just keep showing up. Be consistent. Play the long game. On its own, it’s solid guidance. But as Lindsay argues in her latest piece, it's incomplete. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Podcasters are people. People with real lives. And real life, as Lindsay reminds us, doesn't really care if you have a content calendar. But the good news...
about 1 month ago • 2 min read
Hello, Podcrafters! On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator. But... that doesn't mean it isn't the right fit for you. Maybe you podcast within a specialist hobby, professional field, or enthusiast community. In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast...
about 1 month ago • 2 min read
Hello, Podcrafters! If you think of your time and effort as a pizza, there are only so many slices to go round 🍕 The problem is that podcasting advice wants everything to have its own piece. Daily clips. Perfect audio. Celebrity guests. 12-page show notes. A ritual sacrifice to the algorithm gods. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. So on this week’s episode of Podcraft, we asked a simpler question:...
about 2 months ago • 2 min read
Hey! Did you know there are a load of different grants and funding options out there specifically for independent podcasters? 🤑 We've just updated our guide to podcasting grants for 2026 and it looks like a few of the deadlines land in February 🚨🚨 If you've got a big idea about how to take your show to the next level, these are the kinds of grants that could make it happen! Take a look at what's on offer this year and get your applications in before it's too late... Indie Podcaster Grants and...
about 2 months ago • 1 min read
Hello, Podcrafters! It might be the 46th of January and still seven weeks until payday, but did you know we'll have about 90 minutes more daylight today than we did on the shortest day? To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I mean, in Scotland, it isn't exactly the most inspiring daylight. But I'm calling it Spring. Get those daffodils up. And let's have some wild garlic while we're at it! 🌱 🔮 Our 2026...
about 2 months ago • 2 min read
Hello, Podcrafters! A new year is always a good time to question long-held assumptions, especially in podcasting. After all, there's no shortage of supposed non-negotiables in this space! To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. In this week’s episode of Podcraft, we revisit a dozen of them and ask a simple question of each: Does this still matter? Before we get into the rest, though, here's one that...
2 months ago • 2 min read