Hey you, how's the week going? 😁 Getting chilly over here in our part of the world... 🌨️ Which usually just means to me: good excuse to stay in and play around with this bit of content I'm tinkering with! Don't judge me... but I've been playing a bit of golf recently, and the content obsessive in me can't help but collect recordings and videos out on the course. I'm honing, right now, what kind of angle I might take on a new podcast, but I've got some interesting ideas which I think will...
1 day ago • 3 min read
Hello all! The results of the Independent Podcaster Survey 2025 are in! We're stoked that a massive 558 creators took part this year (if you were one of them - a huge thank you to you). This has given us a really interesting snapshot of the workflows, wins and challenges that creators are experiencing in the current landscape. We’ll be sending the full report of the survey findings to you in the coming weeks. But in the meantime, I wanted to share an interesting data story that's emerged from...
5 days ago • 1 min read
A few days ago, an email came through from a newsletter I’m subscribed to. It was simply titled “Untitled”. Honestly, I hadn’t opened one of their emails in a while, but I couldn’t help but click that one. I bet it got loads. 😂 Mic Drop Fact: You can “hear” the Sun The Sun produces constant vibrations (standing waves inside its plasma). By converting those oscillations into audio frequencies, scientists can actually listen to the Sun’s activity. You've got to feel for the person behind it,...
8 days ago • 3 min read
This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you. Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings. Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩 Mic Drop Fact: Sound can reduce anxiety and stress. A small study in rats found that exposure to a 528...
15 days ago • 3 min read
Hey! Algorithms dictate a lot of what we consume online nowadays – so much so that some say they're controlling our lives. Yikes! But algorithms can be really positive too – especially when it comes to helping listeners find more content they're actually interested in and want more of. So it's easy to see why creators, listeners and industry folks are all conflicted about the long-term impact of algorithms on podcasting. Let's dive into the pros, the cons, and what it all means for your...
19 days ago • 1 min read
Mic Drop Fact: Bats use ultrasound to navigate. Bats navigate and hunt in pitch dark using echolocation, emitting sounds at frequencies above 20,000 Hz, which is beyond human hearing. Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my...
22 days ago • 2 min read
Mic Drop Fact: Elephants use infrasound to communicate Sounds below 20 Hz (infrasound) can be felt more than heard and are used by elephants for long-distance communication. These sounds can be felt from several kilometres away. We've all been there: 45 minutes into a guest interview, the big points already covered, but still stretching to reach the hour. It feels natural since that’s how long we scheduled. But your audience isn’t watching the clock. In this week’s feature, we break down the...
29 days ago • 2 min read
Hey! According to an article by the Hollywood Reporter: "Podcasting is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through.” Debates about video vs audio in podcasting have been loud this past year, but hard numbers have been scarce. But Libsyn and Sounds Profitable have shared data that challenges much of this narrative. I dove into the data to bring you some key takeaways. Data vs. Hype: The Truth About Audio-Only...
about 1 month ago • 1 min read
Mic Drop Fact: The Ocean’s Secret Telephone Line In the ocean, there is a natural layer called the SOFAR channel (Sound Fixing and Ranging) where sound can travel for thousands of miles. It forms at a depth where temperature, pressure, and salinity combine to let sound move with little loss of energy. Whales, for example, use this channel to communicate across vast distances. ✂️ CREATOR CUTS💡 📝 Best wireless lavalier mics for creators in 2025? (Blog) I used to take a digital recorder, two...
about 1 month ago • 1 min read
Mic Drop Fact: The loudest sound on earth. The eruption of the Krakatoa volcano (Indonesia 1883) produced a sound heard 3,000 miles away. This makes the Krakatoa eruption the loudest recorded sound in history. (Though I once heard a podcast come close with its intro music.) ✂️ CREATOR CUTS💡 📝 How to start a podcast in 2025 (Blog) Lindsay draws on more than ten years of podcasting to show how she’d launch a new series today. She tackles common questions about getting started, then shares...
about 1 month ago • 2 min read