Hello, Podcrafters! Thanks for all the feedback you sent after last week’s email! Totally invaluable as we strive to make our newsletter essential reading for you each week and to serve as the fuel that helps power your podcast 🚀 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. Quick call before we jump in... Do you run an active show in marketing, SEO, or social media? If your podcast covers any of these topics, hit reply and...
4 days ago • 3 min read
Hello, Podcrafters! Trying a slightly new format for this week's email. After you've had a wee scan, please hit reply and let me know what you think! If you can spare a moment to tell us what you like about Podcraft Pointers, as well as what could be improved, we'll send you our Take-Five Content Validation Framework as a nicely designed booklet 😊 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. 📊 Inside the Minds of 558 Indie...
11 days ago • 3 min read
Hello, Podcrafters! I never thought I'd see the day when I was unironically writing a "this one simple trick" style headline, but here we are. It's honestly a good one! Mic Drop Fact: The world’s quietest outdoor place. Scientists found a “silent zone” in the volcanic craters of Haleakalā, Hawaii, where wind and animal sounds are nearly absent. Some describe it as “visibly quiet.” But I bet if I tried to record there, someone would still fire up a lawnmower nearby. This week's Pointers is...
18 days ago • 4 min read
Hey all! Technically, you could run a podcast month-to-month without spending any money producing it. But the big question is: can you produce a successful show? I was surprised to see as much as 17% of the creators who took our Independent Podcaster Survey this year say they produce their show on no budget whatsoever. I dipped into the data to see if these podcasters are still managing to reach their goals, get the downloads in and sustain a regular show while keeping costs non-existent. Can...
22 days ago • 1 min read
Hello, Podcrafters! I went into last week with a solid plan to tackle my post-holiday to-do list. Then on Monday night, the entire house was struck down with the lurgy 🤒 I lost two entire days (or, gained two, if you're a fan of psychedelic fever dreams!), but was finally inspired to get out of my bed by my daughter, who made me a get-well-soon card, despite her and her mum also being ill. I must've been in a right state 😂 Mic Drop Fact: There’s a sound you can’t unhear. Once your brain...
25 days ago • 3 min read
Hey all! You might remember a while ago, Buzzsprout told us that getting 27 downloads per episode would put you in the top 50% of all shows on the platform. So we weren't suprised to find that half of all those who took our independent podcaster survey this year get less than 50 downloads per episode. But while 50 downloads is a great achievement, I was curious to know more about the 32% who have crossed that 100-download mark. What are these podcasters doing differently, and is there...
29 days ago • 1 min read
Hello, Podcrafters! I know... never used that term before, but I quite like it. 😂 What do you think? Anyway, big thanks to Colin for steering the ship while I had a wee family holiday. Tagging back in for him now as he does the same. I read in last week's email that he's thinking of starting a golf podcast. Strap in, I have dad jokes. 🙈 I can really see this as a show that will drive engagement. Of course, he’s still trying to iron out the details, but I’m sure it’ll be far from rough and...
about 1 month ago • 3 min read
Hey you, how's the week going? 😁 Getting chilly over here in our part of the world... 🌨️ Which usually just means to me: good excuse to stay in and play around with this bit of content I'm tinkering with! Don't judge me... but I've been playing a bit of golf recently, and the content obsessive in me can't help but collect recordings and videos out on the course. I'm honing, right now, what kind of angle I might take on a new podcast, but I've got some interesting ideas which I think will...
about 1 month ago • 3 min read
Hello all! The results of the Independent Podcaster Survey 2025 are in! We're stoked that a massive 558 creators took part this year (if you were one of them - a huge thank you to you). This has given us a really interesting snapshot of the workflows, wins and challenges that creators are experiencing in the current landscape. We’ll be sending the full report of the survey findings to you in the coming weeks. But in the meantime, I wanted to share an interesting data story that's emerged from...
about 1 month ago • 1 min read