Hello, Podcrafters! In old Scottish folklore, it was said that at midnight on Hogmanay, the farm animals could briefly speak, sharing uncomfortable truths about the year ahead. Humans were not meant to listen. To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. These days, of course, they'd all be on TikTok. Either that, or nobody would be vegan anymore. I honestly can't decide which feels more likely. I’ll check in...
11 days ago • 3 min read
Hello, Podcrafters! I saw Santa yesterday, slinking out of a community centre fire exit for a quick vape and a scroll on his phone. Not exactly a Perry Como lyric, is it? Still, the big fella is clearly moving with the times 🎅 Know someone who's been "meaning to start a podcast" for months? Our 5-Day Podcast Launch Challenge starts January 12th. One task per day, live support, published podcast by the Friday. Only 9 spots left! In the penultimate 2025 edition of Pointers, we’ll help you make...
18 days ago • 2 min read
Hey everyone! If you're someone who creates video content for your podcast, it's easy to find yourself obsessing over things like camera angles, the perfect lighting, and making sure your hair looks good. But the latest data on YouTube podcast consumption reveals something a lot of video creators won't like to hear: Most people aren’t watching your video podcast. They’re listening to it. But why are so many people choosing to listen to video podcasts as audio-only content? And as a creator,...
29 days ago • 1 min read
Hello, Podcrafters! So that's us firmly into December, eh? On Thursday, I walked to the post box with my daughter, lifting her up so she could post a letter to the North Pole. One of those magical wee moments where you realise Santa season has officially begun.🎅 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. “Right, now that my list is sent, we can write yours next week,” I told her… then immediately turned on my heels and...
about 1 month ago • 3 min read
Hey everyone, As much as 53% of yet-to-launch podcasters who took the Independent Podcaster Survey said they’re planning to launch a solo show. This is a big jump from the data we gathered from current podcasters, of which only 31% run solo shows. Interviews come in a distant second at 28%, and co-hosting is dropping fast. So why are so many new podcasters choosing to fly solo? 53% of New Podcasters Planning Solo Shows Read article QUICK POLL 📊 And before you go! Please tell me what you...
about 1 month ago • 1 min read
by alitu.com Hey Podcrafters! You might notice something ☝️ looks a wee bit different around here. Podcraft Pointers now lives under the Alitu banner, along with The Podcast Host blog from later this week. Honestly, it's been this way behind the scenes for a while. We're just finally tidying up the branding to match reality 😅 If you're thinking "hang on, what's an Alitu?" then fair question. We've mentioned it in our emails, but never properly introduced ourselves. Let's fix that. First...
about 1 month ago • 2 min read
Hello, Podcrafters! I like to think of Pointers as a glossy magazine arriving on your doorstep once a week. Something inviting, a bit thoughtful, and full of ideas you actually want to spend time with. Each edition is a small collection of guidance, surprises, and the feeling that someone has put real care into it. To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. But if we were keeping the analogy truly authentic, there would...
about 2 months ago • 3 min read
OK, so of course video and audio podcasts are different. But I’m seeing signs that the gap goes way beyond “one you watch, one you listen to.” When we split the 500+ responses to this year's Independent Podcaster Survey out into two camps – those podcasters who make video and those who don't – there were some real notable differences in workflows, outputs and approach too. If our data is reflecting a bigger industry trend, it's that video is pushing creators to make content differently, not...
about 2 months ago • 1 min read
Hello, Podcrafters! Thanks for all the feedback you sent after last week’s email! Totally invaluable as we strive to make our newsletter essential reading for you each week and to serve as the fuel that helps power your podcast 🚀 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. Quick call before we jump in... Do you run an active show in marketing, SEO, or social media? If your podcast covers any of these topics, hit reply and...
about 2 months ago • 3 min read