Hello, Podcrafters! Does anything sound more boring than "Unique Selling Proposition"? But even if you don't actually sell anything, your content still needs a USP if you hope to grow an audience around it. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. There are almost three million shows in Apple Podcasts, and pod fans can only listen to one at a time. These listeners aren't looking for more of the same - you...
12 days ago • 1 min read
Hello, Podcrafters! According to a new report from Sounds Profitable, Audio Primes are podcast consumers who listen to at least 75% of their content as audio. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. It's easy to imagine these listeners as eccentric holdouts from a bygone age; In it since 2004, fiercely loyal to their MP3 players, and manually downloading shows on the iTunes desktop app. (Not that there is...
19 days ago • 1 min read
Hello, Podcrafters! When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?" To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. To my mind, if someone already watches video podcasts on YouTube, what incentive would there be to change platforms? But, I missed one crucial aspect. Delivery. On YouTube, you can hit subscribe and smash as...
26 days ago • 1 min read
Hello, Podcrafters! Why would you publish a 37-minute-long podcast episode? Because you have 37 minutes of value. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That's always been the answer to the age-old question of optimal podcast length. Podcast episodes should be as long as they need to be, and not a minute longer. If you have a value-packed 15-minute conversation, don't stretch it out to half an hour. And...
about 1 month ago • 1 min read
Hello, Podcrafters! Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast really matter? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. We tackle these hot takes and more on this week's Podcraft. It was a fun yet thought-provoking chat, and we're really enjoying the new format... 👉 Listen to the latest episode of...
about 1 month ago • 1 min read
Hello, Podcrafters! Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. If you missed it, the full report is here. And this week on Podcraft, we got into the thornier side of podcast sponsorship: can ads erode audience trust? Are...
about 2 months ago • 1 min read
Hello, Podcrafters! Podcast download numbers never tell the whole story, but it's handy (and fun) to know the industry-wide averages. Our pals at Buzzsprout release monthly data based on the performance of over 116,000 shows active on the platform. The numbers often surprise a lot of people. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. If a new episode gets 28 downloads in its first seven days, that puts you...
2 months ago • 1 min read
Hello, Podcrafters! On the latest episode of Podcraft, we took a handful of common podcasting claims and asked a simple question: do we actually agree with them? One of those was, “Podcasters control their own discoverability.” Does that still hold up in a world of algorithmic recommendations? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. We had a few other statements to wrestle with as well: Podcasters need to...
2 months ago • 1 min read
Hello, Podcrafters! It seems like a lifetime ago now, but I used to record all my podcast episodes on Skype, via the Ecamm Call Recorder. This setup was fine until it wasn't. If the internet dropped out and kicked you off, you lost the entire thing. The longer the episodes ran, the more frantic and hurried you'd hear me getting 😆 To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Today, we’re spoiled for choice when...
3 months ago • 1 min read