Download stats don't prove plays. Here's what does... (Podcraft Pointers)


Mic Drop Fact
You can put out fire with sound. With the right frequency, sound waves can seperate oxygen in fire from fuel, extinguishing a fire in seconds.

Hullo there!

The "impossible to write an elevator pitch for" classic Zen & the Art of Motorcycle Maintenance is one of the few non-fiction books I've read twice. And though it was pretty useless in helping me to maintain a motorbike (crucially, I have never owned one), it was a veritable mechanic's toolbox full of quotables:

"You want to know how to paint a perfect painting? It's easy. Make yourself perfect and then just paint naturally."

When I take my car to the mechanic, I always hope he’ll drop some paradigm-shifting wisdom. Granted, he does usually offer up a quote that completely upends my outlook. But it's mostly onto the cost of living, the fragility of modern life, and whether I can really pull off a bike helmet.


✂️ CREATOR CUTS💡

📺 How to calculate your podcast 'listen time' ⏱️ (YouTube)

Podcast download stats don't tell you whether anyone has listened. If you want a more robust metric to measure success, attract sponsors, or aid in your bragging efforts, try 'Listen Time' instead. Here's how to calculate yours.

📅 Podcast Launch Lab: From Idea to Airwaves 🙋‍♀️ (Live Training)

July 2nd, 2025 - 8am PT / 11am ET / 4pm UK

In this fully interactive live session, Colin will guide you through refining your idea, planning your first episodes, and setting yourself up for a successful launch to the world.

Bring your ideas, questions, and he'll get them all sorted out during the session!

📝 Is podcasting worth it? Here's why it might not be! ⚖️
(Blog)

Feeling unsure about podcasting? You’re not alone. But by cutting through the hype, staying focused on your reason for starting, and speaking to a real audience, it can become a powerful creative outlet. Success isn’t always about downloads - it’s about impact.

🎧 The problem with provocative titles (and why we use them anyway!) 🎣 (Podcraft)

We explore the delicate balance of crafting podcast titles that are engaging yet avoid the contemptuous label of clickbait. We also talk about some examples where our own titles have sparked negative or critical reactions from others.

📝 "Podcasting is dead. Long live the show"? 💀 (Blog)

You folks had plenty to say about this claim when we ran our poll a couple of weeks ago. Here are the results, the feedback, and our own take on the matter!

🧘 The Gratitude Practice: How thanking your audience enhances your podcasting experience 🖋️ (Mindset Moments)

Gratitude makes your podcast more welcoming, valued, and engaging for listeners. Whether through shoutouts or simple thanks, it builds connection and encourages loyalty. A little appreciation can make your show more rewarding for everyone.

📢 Podcast Marketing Trends 2025 📊 (Report)

Podcasting is changing fast. And what it takes to market, grow, and profit from podcasting is too. This report, presented by the Podcast Marketing Academy and Lower Street, exists to get to the bottom of that simple question.


🗳️ YOUR CUE 🤔

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💬 COMMUNITY CONVERSATION

This week, Allegra asks:

If you could have any guest on your podcast, who would it be and why?

Consider what unique perspectives or stories they could bring to your show.

  • Who is your dream guest and what makes them special to you?
  • How would you prepare for an interview with them?
  • What key questions would you ask to make the most of the opportunity?

Join the IndiePod Community today and have your say. It's free!


🧙‍♂️ The Podcasting Sage Says:
“Listeners don’t care how long your episode is. Only how long it feels.”

👋 LET US HELP YOU

Whatever you need, whatever your budget, we’ve got you covered

From launch coaching and growth mentorship to editing and production, courses, and podcast feedback, we can tailor a solution precisely to your needs. We're waiting to hear from you, so give us a shout!

Cheers!
Matthew & Colin

Have questions? Hit reply to this email and we'll help out!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

Read more from How to Run a Thriving, Profitable Podcast

Mic Drop Fact: Sound can’t exist in space. Sound needs a medium (air, water, or solid) to propagate. That's a problem even open RSS can't fix. ✂️ CREATOR CUTS💡 📺 Ignore these 15 podcast tips (YouTube) Colin debunks 15 common myths new podcasters face, from the false need for video and expert status to gear misconceptions and outdated interview strategies. You'll also hear fresh takes on monetisation, editing, social media, and why personality can matter more than sticking to a script. 🎧...

Mic Drop Fact: Sound changes depending on your distance from it The change in sound frequency as an object moves closer to you is called the doppler effect. This explains why a siren’s pitch changes as it passes. ✂️ CREATOR CUTS💡 📝 Let's MAP out your podcast name (Blog) Two types of podcast names can have enormous benefits. Problem is, they can also really hamper your growth in the early days. Learn how to create the perfect podcast name using the MAP framework and discover what top podcasts...

Mic Drop Fact: Sound waves have a shape Sound waves appear as sine waves and can be visualized using devices like oscilloscopes. They can also create patterns in sand. Cymatics experiments show how sound frequencies produce intricate patterns in particles on a surface. ✂️ CREATOR CUTS💡 📝 How to pitch your podcast to journalists (Blog) Want to see your podcast featured in a magazine or newspaper? Then you NEED one of these (and no, I'm not talking about a media kit!) 🎧 How systems can boost...