Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
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🚫 15 Podcasting Tips You Should Totally Ignore 🙃 (Podcraft Pointers)
Published 1 day ago • 4 min read
Mic Drop Fact: Sound can’t exist in space.
Sound needs a medium (air, water, or solid) to propagate. That's a problem even open RSS can't fix.
Colin debunks 15 common myths new podcasters face, from the false need for video and expert status to gear misconceptions and outdated interview strategies. You'll also hear fresh takes on monetisation, editing, social media, and why personality can matter more than sticking to a script.
Tomas Loucky, aka Tommen, has built a 20,000+ following on LinkedIn while growing his podcast Produced By. He joins Colin to discuss personal branding, repurposing podcast content, and finding top guests on LinkedIn. They explore the balance between personal and business posts, and why authenticity and experimentation matter.
Find out more about how to use transcript-based editing alongside waveform editing to save time on the broad strokes, but still take care of the details. Plus, audio-speedup tools, magic filters, easy background music & more ways to cut your time, but increase quality.
Not everything in your podcast needs to be permanent. Dynamic insertion tools let you add segments that you can update or replace at any time. It’s a smart way to run ads, share announcements, or include timely extras without re-editing your episodes.
In a recent poll, 41% of you said you weren't aware that podcasters could apply for grants, investment, or funding. Katie outlines your options with a bunch of US and UK-focused initiatives.
In this step-by-step guide, you'll learn exactly how to upload your podcast and the one crucial setting you must enable to ensure your show gets distributed properly (hint: it's all about the RSS feed). We also see the birth of a glorious new podcast, Chairs I've Sat In.
We all have those ideas that linger in the back of our minds, waiting for the perfect moment or perspective to bring them to life. Whether it's a complex subject or something close to your heart, let's brainstorm here and see if we can help each other find that missing piece.
Final call! Take our quick, easy, and cathartic survey about your podcasting experience, and we'll send you a PDF copy of our popular Podcast Growth book absolutely free, as soon as the survey closes. You'll also have the opportunity to win $500 worth of podcasting kit from Lewitt!
Are you Still Pre-Launch?
Question for you, then...
If we ran a 4-week live cohort course where I (Colin) personally walked you through launching your podcast—from "I have an idea" to "my show is live on Apple Podcasts"—would you be interested?
Here's what I'm thinking:
4 weekly live sessions where we tackle everything together
Week 1: Nail your concept and name (no more overthinking)
Week 2: Create your artwork, setup gear and record your intro
Week 3: Record and edit your first episodes
Week 4: Launch on all platforms with a solid growth plan
The key difference? This wouldn't be another self-study course gathering dust. You'd launch alongside other podcasters, with me answering your specific questions in real-time and keeping you accountable to actually hit publish.
We're considering starting a cohort in mid-August. Small group, lots of personal attention.
No commitment needed yet—we just want to gauge interest and make sure we're building something you actually want.
If enough people are keen, we'll open registration next week with all the details.
P.S. If you've been sitting on your podcast idea for months (or more? 😱), this might be exactly what you need to finally make it happen.
🤔 YOUR CUE
Some experts claim that featuring a podcaster’s photo on show artwork can enhance personal connection and visibility, helping the show stand out and feel more relatable. Others feel that including a photo can clutter the artwork or distract from the show's theme, especially when the content isn’t personality-driven.
Do you include a picture of yourself on your current podcast cover art?
Our Podcast-Maker software, Alitu, is packed full of time-saving and sound-optimising features, including high-quality double-ender recording. This means that instead of relying on a single internet connection, each participant’s audio or video is recorded locally on their own device in the highest possible quality.
💰 Special Offer for Podcraft Pointers Readers: Start with a 7-day free trial, then get your first month for just $19 (50% off!). Over 2,700 creators already trust Alitu to streamline their workflow.
Whatever you need, whatever your budget, we’ve got you covered
From launch coaching and growth mentorship to editing and production, courses, and podcast feedback, we can tailor a solution precisely to your needs. We're waiting to hear from you, so give us a shout!
Cheers! Matthew & Colin
Have questions? Hit reply to this email and we'll help out!
Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
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