Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
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😵💫 Have we overcomplicated podcasting? (Podcraft Pointers)
Published 12 days ago • 3 min read
Mic Drop Fact: The speed of sound varies.
Sound travels fastest in solids, slower in liquids, and slowest in gases. It changes based on the medium and its properties, such as air (343 m/s), water (1,480 m/s), and steel (~5,960 m/s).
Podcasting takes effort, but it doesn’t need to be overwhelming. The most meaningful work is identifying your audience and how you can help them. It’s tempting to follow trends or chase what others are doing, but that can pull you away from your real goal. The best podcasts still succeed by staying grounded in service, not strategy.
Still saying you run "a health podcast?" or "a business show?". Genres and categories are an essential base layer, but who is your podcast actually for!?
Apple Podcasts (formerly iTunes) makes up over 35% of podcast consumption, and being listed there makes your show available in dozens of other apps, directories, and platforms by default. Here, I'll walk you through the process step-by-step.
If you're in the market for what IT techs refer to as "a machine", where do you even start? Right here seems as good a place as any as we update our specs and recs for 2025. See also 'What's the best laptop for podcasting?' - those are "machines" too, you know.
"Take it from the woman who produced a podcast based on Norse mythology and called it Jarnsaxa Rising. Potential audience members used voice search and ended up in a section of their podcast directory that’s all about knitting socks. I love knitting socks, but the podcast had nothing to do with it." Nice anecdote, Lindsay, but you missed out on a hell of a sponsorship opportunity 🧦
That glorious moment when you've been working hard, showing up consistently, and you suddenly notice that people actually care.
Enjoying these free weekly tips and resources? Why not forward this email to a friend or colleague who might benefit too? If they like it, they can sign up right here. As a thank-you, we’re sharing a game-changing downloadable checklist in next week’s edition. Perfect timing to bring someone new along for the ride!
Join our Live Launch Accelerator
Are you still working to launch your podcast?
Then join our 4-week live cohort course where I (Colin) personally walk you through launching your podcast—from "I have an idea" to "my show is live on Apple Podcasts".
Here's what we're doing:
4 weekly live sessions where we tackle everything together
We'll go from nailing your podcast plan in week 1, to launching live in week 4, with a growth plan behind you.
You'll get FULL access to our Podcraft Academy for the 4 weeks, including courses, templates, feedback tools, accountability and community.
You'll get 3 months access to Alitu, to record, edit & publish
You'll get personal, live coaching from us throughout, and motivation & support from your community of co-learners.
This isn't another DIY course where you sign up, but nothing really happens. It's all about enabling you, about taking action, and getting your show out into the world.
Our Podcast-Maker software, Alitu, is packed full of time-saving and sound-optimising features. Even if you've never edited audio before in your life, you can chop stuff out simply by deleting text in the automatically generated episode transcripts!
💰 Special Offer for Podcraft Pointers Readers: Start with a 7-day free trial, then get your first month for just $19 (50% off!). Over 2,700 creators already trust Alitu to streamline their workflow.
“If you try to talk to everyone, no one will feel like you're talking to them.”
Find your niche, and speak directly to that one ideal listener.
👋 LET US HELP YOU
Whatever you need, whatever your budget, we’ve got you covered
From launch coaching and growth mentorship to editing and production, courses, and podcast feedback, we can tailor a solution precisely to your needs. We're waiting to hear from you, so give us a shout!
Cheers! Matthew & Colin
Have questions? Hit reply to this email and we'll help out!
Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
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