Your audience doesn't want more. They want better (Podcraft Pointers)


Mic Drop Fact
Tim Storms holds the Guinness Book of Records title for the lowest note produced by a human at G -7 (0.189 Hz). This is 8 octaves lower than the lowest G note on the piano.

Hullo there!

If Podkin One Ear was serving up the profound quote last week, how about this one, attributed to Susan Sontag, in The Book of Delights...

"Any technology that slows us down in our writing rather than speeding us up is the one we ought to use."

Has this ever been more relevant than now?

On that note, if you're at launch stage, slow down and spend an hour with me (Colin) in our Podcast Launch Lab next week.

Reserve your seat here:

πŸ‘‰ Podcast Launch Lab: from Idea to Airwaves
​
πŸ•› July 2nd, 2025 - 8am PT / 11am ET / 4pm UK

In this fully interactive live session, I'll walk through refining your idea, planning out your first episodes, and setting yourself up to launch to the world.

Bring your ideas, questions and we'll get them all sorted out during the session. Reserve your seat through the link above!


βœ‚οΈ CREATOR CUTSπŸ’‘

πŸ“ Your audience doesn't want more. They want better βš–οΈ (Blog)

Volume isn’t a strategy for audience engagement. Your listeners don't want more from you. They want what matters: a focused, engaging episode worth their time.

🎧 These 5 podcasters added video - here's what happened (Podcraft) | YouTube Version here​

Data on video and audio in podcasting is always interesting, and a lot of folks have strong opinions on the subject. But nothing quite beats some real-world case studies when it comes to nuance and making informed decisions about where to invest time and resources.

πŸ“Ί Why do some Blue Yetis sound worse than others? (YouTube)

Over 16% of podcasters use the Blue Yeti mic. Some of these folks manage to get a decent tune out of it, whilst others make it sound like an old tape recorder. Here's how to fix that- and it has nothing to do with your recording environment!

πŸ“ How to run your podcast booth for events πŸŽͺ (Blog)

Featuring the time we had a podcaster-themed Megadrive-style computer game (complete with flying Joe Rogan 'baddies'!) at our Podcast Show London booth a couple of years ago. You'll also find helpful tips and advice from Sean Howard, Gavin Gaddis, Travis Vengroff, and Jeremy Moskowitz.

🧘 Editing is a form of love πŸ–‹οΈ (Mindset Moments)

Podcast editing may feel tedious, but it’s a quiet act of love that shows your audience you care. It’s the space between creation and publication where you refine your message and elevate the listening experience. When done mindfully, editing transforms raw audio into a clear, engaging, and thoughtful offering.

πŸ“ What do the most popular podcast names have in common? πŸͺ§ (Blog)

There are three types of podcast names: creative, descriptive, and named after the host. Did you know that descriptive names are the least common in the 'True Crime' category, but dominate 'History'? You do now!

πŸ† The Audio Production Awards are open for entries πŸŽ™οΈ

Now in their 15th year, the APAs from AudioUK, sponsored by Audible, celebrate audio across podcasts, radio, audiobooks, sound design, and more, recognising talent both behind the scenes and on the mic. Most categories now accept team as well as individual entries. The Early Bird deadline has been extended to 31st August.


πŸ—³οΈ YOUR CUE πŸ€”

Let's talk about external financial support


πŸ”Ž SPONSOR SPOTLIGHT

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πŸ’° Special offer for Podcraft Pointers readers: 50% off your first month. 🀯

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Want to Sponsor This Newsletter?
We work with products and services that are a great fit for our 29,000+ readers, so if you offer something that's ideal for podcasters and creators, get in touch. Drop us a line at sponsor@thepodcasthost.com.


πŸ’¬ COMMUNITY CONVERSATION

This week, Allegra asks:

​If you could only ask your guests one question for the rest of your podcasting career, what would it be?​

"Imagine having that one perfect question that sparks amazing conversations every time. What would it be? Would it be something deep and introspective, or maybe something light-hearted and fun? Share your thoughts and let's get the conversation rolling!"

  • What's your go-to question and why?
  • How do you think this question would shape your podcast?
  • Have you ever asked a question that led to an unexpected answer?

Join the IndiePod Community today and have your say. It's free!


⬇️ RESOURCE OF THE WEEK

Vocal Warmups for Podcasters

You wouldn't go for a run without doing a few quick stretches first. But we're all guilty of expecting our mouths and tongues to run vocal 10 Ks without any prep. Here's an easy 5-7 minute warmup you can do before you hit record, and there's a 2-minute "Express" warmup if you're short on time, too.

​DOWNLOAD THE CHECKLIST​


πŸ‘‹ LET US HELP YOU

Whatever you need, whatever your budget, we’ve got you covered

From launch coaching and growth mentorship to editing and production, courses, and podcast feedback, we can tailor a solution precisely to your needs. We're waiting to hear from you, so give us a shout!

Launch Lab Webinar

And remember, if you're still planning your Podcast Launch and want help getting it out into the world, join our Podcast Launch Lab next week.

I'll guide you through the process, and you'll have plenty of space to talk through your ideas, your questions and anything else holding you back.

Sign up here:

πŸ‘‰ Podcast Launch Lab: from Idea to Airwaves
​
πŸ•› July 2nd, 2025 - 8am PT / 11am ET / 4pm UK

Cheers!
Matthew & Colin

​

PS. Remember, if you're looking for an easier way to make your podcast, check out Alitu. It's the ultimate podcast maker tool, including video call recording, A+ audio cleanup, full editing suite and optional podcast hosting (or link to your existing host!).

Have questions? Hit reply to this email and we'll help out!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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