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How to Run a Thriving, Profitable Podcast

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How can I sound authoritative when I'm still learning my topic? (Podcraft Pointers)

Hello, Podcrafters! I'll save you the preamble... we've got some more great questions in, so let's get right to them. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. How do I sound authoritative on a topic I'm still learning about? I would avoid trying to sound "authoritative" and instead own the fact that you're on a learning journey alongside the listener. Be constantly curious. If you're interviewing someone,...

Hello, Podcrafters! We've had a few good questions in over the past couple of months, and I thought it was about time I had a bash at answering them. So here is that bash... To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. How do I make interview guests sound good when they're rambling or hard to edit? If this is a common occurrence, it might have a wee bit to do with the way you're asking the questions. If you...

Hello, Podcrafters! We did another round of "cut or keep?" on this week's Podcraft. One of the topics that came up was AI-written podcast descriptions. A podcast description being the overall summary of your show. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. This turned into quite an interesting discussion. There's no doubt that, when given the right info and prompts, ChatGPT or Claude can write you an...

Hello, Podcrafters! When we ran our Independent Podcaster Report late last year, we found that 46% of respondents dropped new episodes on a weekly basis. 23% published every two weeks, whilst 9% had no set release schedule. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Like much of podcasting, there's no right or wrong answer here. Throughout my podcasting "life", I've had no trouble getting solo and interview...

Hello, Podcrafters! Does listening at double-speed mean there's more room for your show in your listeners' lives? Or does it miss the point of podcast consumption altogether? Does sending over questions in advance help interview guests prepare? Or can it lead them to rehearse their answers? And is the Blue Yeti the perfect podcast starter mic, or an overpriced tarpit that gets beginners stuck on their sound? To support this newsletter, please check out Alitu.com - the best, quickest, and...

Hello, Podcrafters! Does anything sound more boring than "Unique Selling Proposition"? But even if you don't actually sell anything, your content still needs a USP if you hope to grow an audience around it. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. There are almost three million shows in Apple Podcasts, and pod fans can only listen to one at a time. These listeners aren't looking for more of the same - you...

Hello, Podcrafters! According to a new report from Sounds Profitable, Audio Primes are podcast consumers who listen to at least 75% of their content as audio. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. It's easy to imagine these listeners as eccentric holdouts from a bygone age; In it since 2004, fiercely loyal to their MP3 players, and manually downloading shows on the iTunes desktop app. (Not that there is...

Hello, Podcrafters! When Apple Podcasts announced vastly improved video capabilities back in February, I'll admit that my first thought was, "Will anyone care?" To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. To my mind, if someone already watches video podcasts on YouTube, what incentive would there be to change platforms? But, I missed one crucial aspect. Delivery. On YouTube, you can hit subscribe and smash as...

Hello, Podcrafters! Why would you publish a 37-minute-long podcast episode? Because you have 37 minutes of value. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That's always been the answer to the age-old question of optimal podcast length. Podcast episodes should be as long as they need to be, and not a minute longer. If you have a value-packed 15-minute conversation, don't stretch it out to half an hour. And...

Hello, Podcrafters! Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast really matter? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. We tackle these hot takes and more on this week's Podcraft. It was a fun yet thought-provoking chat, and we're really enjoying the new format... 👉 Listen to the latest episode of...