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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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Why is sharing a podcast harder than sharing any other content? ThePodcastHost Weekly Digest

Hullo there! Unless you're an eccentric millionaire who employs a team of professional podcast sharers, you've probably been struck by indecision when linking to your show in the past. After all, sharing a blog, website, or YouTube channel is pretty straightforward—there really is only one link and one destination. But if someone says to you, "Oh, you do a podcast, don't you? Can you send me it, please?" What's your next step? One of the biggest strengths of podcasting is the seven billion...

Mic Drop Fact Sound can lift objects. Acoustic levitation is when sound waves suspend small objects in midair by counteracting gravity. Hullo there! I had feedback on my podcast once. I used to record on an old Zoom H2n and, despite being told many times to monitor my recordings, I neglected to take the two seconds needed to plug a pair of earbuds in before hitting the big red button. I'd travelled to a cafe to meet my guest, and we had a great conversation. The problem was that someone...

Mic Drop Fact Sound travels faster in warm air than cold air because heat increases the energy of air molecules. However, sound travels further distances in cold air because sound waves bend away from warm air and back towards the ground. Hullo there! Engagement is a well-used word, eh? It could mean popping a ring on someone's finger, your calls going straight to voicemail, or charging a unit of orcs into combat in a game of Warhammer (I like the third one best, FWIW). Then there's podcast...

Fact of the Week If, like most people, you hate hearing the sound of your own voice during editing, there’s science behind that. You hear your voice differently because, normally, you hear it through both air conduction and bone conduction. Recordings, on the other hand, only capture air conduction.. Hullo there! I wouldn't say Podcraft Pointers is the best newsletter for podcasters, but it's definitely in the top one! As always, we've lined up an entire week's worth of helpful and insightful...

🎙️ TUESDAY TOUCHPOINT Hullo there! We've been running Podcraft Pointers in its new look for over a month now, and I was just wondering if you had any quick feedback for us? Are there any segments/features that you're enjoying each week? And likewise, are any of them not quite hitting the mark for you? We're always striving to give you our best, so if there's any way we can still improve, we are all ears. Just hit reply and have your say - all constructive feedback is massively appreciated :-)...

Hey hey 😁 We're back with another value-packed edition of Podcraft Pointers, bringing you a bunch of quick wins, tips, and motivation to keep you going all week! We'll help you kick-start your audience growth, report back on our "listen vs. watch" poll, give you a free Blue Yeti user guide, and introduce you to "mindful interviewing". This technique ensures you're fully present with your guest instead of focusing on the next question. All that and much, much more awaits you below. So, if...

🎙️ TUESDAY TOUCHPOINT Hullo there! Podcasting rightly gets praise and credit for having the ability to accompany you almost anywhere. For avid pod fans, a walk is never simply a walk - it's an opportunity to check in with your favourite shows. The same goes for commuting, washing up, or prepping tomorrow's packed lunches. But sometimes, podcasting can be too effective in these situations. As creatives ourselves, it's important to give your brain some time to process all the info and ideas in...

🎙️ TUESDAY TOUCHPOINT Hullo there! Three-year-olds ask a lot of questions, and my daughter seems to be especially prolific in this area. It's quite a mismatch, really, because I'm rather deficient in knowledge or wisdom myself. But, I have a middling skillset in audio and storytelling, so I decided to make some short stories for her Yoto Player. I reworked a few old parables and fables into little audio tales. Sometimes, I'll hear myself wittering away in another room, interspersed by songs...

🎙️ TUESDAY TOUCHPOINT Hullo there! Last week, I heard from a podcast listener who told me he listened to my latest episode whilst taking his kid to the cinema. Sylvian Families was the film in question. I can't help but wonder how the visuals married up with the audio. I also couldn't help but wonder why I hadn't thought of this strategy when I took my daughter to see Wish. I don't have strong feelings about that film either way (I'm not its target audience), but as an audio experience, it...

🎙️ TUESDAY TOUCHPOINT Hullo there! Well, what do you think of our new look!? We've been chatting for a while now about improving the newsletter and working harder to make it an essential resource for you each week. The email (in its various iterations) has been a vital part of our content offerings these past 15+ years, but we've decided to make it our top priority in 2025. Whether you're new to Podcraft Pointers or have followed along for many years, we're delighted to have you as a...

Hullo there! This week, there's a great discussion in the IndiePod Community posing the question, "Should podcasters work for free?". Part of that involves the subject of podcasters taking payments from guests to be on their show. Is this poor form, or just another monetisation option open to creators? Be sure to join the community and have your say. Speaking of discussions, fewer podcasters are keen to have them on the platform known as X these days. I'll admit I know little to nothing about...