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How to Run a Thriving, Profitable Podcast

Do Podcasters REALLY Still Need Websites in 2026? 🤔 (Podcraft Pointers)

Published 13 days ago • 2 min read

Hello, Podcrafters!

A new year is always a good time to question long-held assumptions, especially in podcasting. After all, there's no shortage of supposed non-negotiables in this space!

To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet.

In this week’s episode of Podcraft, we revisit a dozen of them and ask a simple question of each: Does this still matter?

Before we get into the rest, though, here's one that deserves a closer look.

🌐 Do You Still Need a Podcast Website?

Podcast websites are often sidelined in favour of platform presence: a LinkedIn profile, YouTube videos, or posts on Instagram and Facebook. Even search feels less reliable than it once did, with Google increasingly answering questions directly through AI summaries instead of sending people on to websites.

So is building and maintaining a podcast website now a waste of time and energy?

When we asked this question in a poll last spring, most of you clearly did not think podcast websites were obsolete. I agree.

Websites still matter in 2026, but not as growth hacks. Their real value is as a home base you own and control, a stable place your podcast can live regardless of how platforms and algorithms change.

The good news is that building and maintaining a solid podcast website no longer requires technical skill or weeks of work. You can create a good one in minutes and spend your time where it actually matters.

Let’s look at how.

👉 You Still Need a Podcast Website: Here's Why​

Mic Drop Fact: Your brain predicts sounds.
The auditory cortex doesn’t just process sound - it predicts what you’ll hear next based on context. This is why unexpected sounds (like a dropped plate) startle you.

⚖️ Podcasting in 2026: What Still Matters (and What Doesn’t)

Do you still need all the “must-do” podcasting advice that gets recycled every year, or has some of it quietly expired?

In this episode, we revisit a long list of podcasting essentials and ask one question of each: Does this still matter in 2026? From launching with three episodes and getting Apple Podcasts reviews to RSS feeds, interview guests, and even podcast microphones, we look at what still earns its place, what has changed, and what you can stop worrying about entirely.

🎧 Listen to the latest episode of Podcraft​

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😋 Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast. Short links, big value!

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🧙‍♂️ The Podcasting Sage Says:

“Data guides. Story sells.”

Numbers tell you what happened; stories tell people why they should care.

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

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Cheers!
Matthew & Colin

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PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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