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How to Run a Thriving, Profitable Podcast

🤔 Is your show's discoverability still in your own hands? (Podcraft Pointers)

Published 24 days ago • 1 min read

Hello, Podcrafters!

On the latest episode of Podcraft, we took a handful of common podcasting claims and asked a simple question: do we actually agree with them?

One of those was, “Podcasters control their own discoverability.”

Does that still hold up in a world of algorithmic recommendations?

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

We had a few other statements to wrestle with as well:

  • Podcasters need to keep in touch with industry news and trends
  • Paid subscription requires extra work or content
  • YouTube is now more important to podcasters than Apple Podcasts
  • Sponsor and ad reads should always be host-read
  • Guesting on other podcasts is overrated

If you liked our recent episodes on overrated vs underrated, what still matters in podcasting, and predictions for 2026, this one should resonate too!

👉 Listen to the latest episode of Podcraft​

Mic Drop Fact: Your ears can create sound.
Some people’s ears produce faint internal noises, known as otoacoustic emissions. These are tiny echoes generated by the inner ear’s hair cells.

👩‍🍳 Baking a Topic Uniquely Yours

Nope, not a typo. But well spotted! 😄

As we've just touched on podcast discoverability, I thought this was worth bringing up, too.

Factors like your show's name, episode titles, cover art, its widespread availability, and who you collaborate with all help you find new listeners.

But ultimately, the lifeblood of any podcast is its topic. So how do you cook up one that's uniquely yours?

In Lindsay's guide, she talks about the layering system, niching down more, and asking powerful questions like "How does this make my listener feel?"

👉 Honing a Great Podcast Topic: Making it Uniquely Yours in 5 Steps​

🧙‍♂️ The Podcasting Sage Says:

“Stories travel further than opinions.”

Wrap your ideas in narrative and people will carry them with them.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Colin

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

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