Surprising new data about podcast fans who mostly listen 🎧 (Podcraft Pointers)

Published about 2 months ago • 1 min read

Hello, Podcrafters!

According to a new report from Sounds Profitable, Audio Primes are podcast consumers who listen to at least 75% of their content as audio.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

It's easy to imagine these listeners as eccentric holdouts from a bygone age; In it since 2004, fiercely loyal to their MP3 players, and manually downloading shows on the iTunes desktop app. (Not that there is anything wrong with this, by the way!)

But the data shows Audio Primes as an audience that skews younger. To add to their youthfulness, we see a group who are well-educated, high-earning, engaged, deliberate, loyal, and value word-of-mouth recommendations.

On this week's episode of Podcraft, I'm joined by the report's author, Tom Webster. Tom helps us understand more about who Audio Primes are, and what this can mean for us as indie creators in our own efforts to reach them.

👉 Listen to the latest episode of Podcraft

Mic Drop Fact: Some buildings “sing” in the wind.
Structures like bridges or railings can resonate and produce tones when wind passes over them - a large-scale version of blowing across a bottle.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

🧙‍♂️ The Podcasting Sage Says:

“The listener should never hear the scissors.”

Editing should feel natural.

⛔ Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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