Hello, Podcrafters! A pal of mine spent years working in radio advertising. He once told me that his entire job boiled down to one number: How many people will hear it? As podcasters, we should be cautious about borrowing that model when it comes to finding sponsors. I'm not going to get into the nuances of radio audiences vs podcast audiences, which is a whole other topic. But even if we compare two different podcast audiences purely by download numbers, we can miss the point entirely. To...

Hello, Podcrafters! I'll save you the preamble... we've got some more great questions in, so let's get right to them. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. How do I sound authoritative on a topic I'm still learning about? I would avoid trying to sound "authoritative" and instead own the fact that you're on a learning journey alongside the listener. Be constantly curious. If you're interviewing someone,...

Hello, Podcrafters! We've had a few good questions in over the past couple of months, and I thought it was about time I had a bash at answering them. So here is that bash... To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. How do I make interview guests sound good when they're rambling or hard to edit? If this is a common occurrence, it might have a wee bit to do with the way you're asking the questions. If you...