What makes your podcast "unique"? (Podcraft Pointers)

Published 2 months ago • 1 min read

Hello, Podcrafters!

Does anything sound more boring than "Unique Selling Proposition"?

But even if you don't actually sell anything, your content still needs a USP if you hope to grow an audience around it.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

There are almost three million shows in Apple Podcasts, and pod fans can only listen to one at a time. These listeners aren't looking for more of the same - you need to offer them something they can't get anywhere else.

That means cooking up a sophisticated blend of factors. Think about your topic, format, and production quality. Then, add in the outcome for the listener. What do they walk away with at the end of it all?

Finally, YOU are what pulls this all together. Nobody has the exact same background, experience, and perspectives as you. Individually, these factors can be interesting or compelling, but combined, they can form something truly unique.

👉 How to Make Your Podcast Unique

Mic Drop Fact: Your ears amplify sound mechanically.
The middle ear bones - the malleus, incus, and stapes - act like a tiny lever system that boosts vibrations before they reach the inner ear.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

🧙‍♂️ The Podcasting Sage Says:
“Listeners don’t care how long your episode is. Only how long it feels.”

⛔ Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
Unsubscribe · Preferences

Read more from How to Run a Thriving, Profitable Podcast

How to Find and Contact Podcast Sponsors 🤝 (Podcraft Pointers)

Hello, Podcrafters! Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach. I learned a lot from it. But I had one...

5 days ago • 1 min read

Why do some podcasts keep showing up in Google? 🤔 (Podcraft Pointers)

Hello, Podcrafters! Have you ever searched something within your show's broad topic and noticed it's always the same websites (and podcasts) that get cited and linked to? Have you ever wondered how they do it? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Three years ago, the answer would've been simple - SEO. Searchable titles, good keywords, and Yoast-optimised blog posts. That's not to say that these factors...

12 days ago • 2 min read

Can you make money from a podcast from day one? 🤔 (Podcraft Pointers)

Hello, Podcrafters! So... can you make money podcasting from day one? Well, it isn’t impossible! I’ve known podcasters to have pretty decent sponsorships set up with new shows before they’ve even published an episode. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. The catch is, this wasn’t their first rodeo. These were accomplished creators who had built audiences around other channels previously. Even though...

19 days ago • 1 min read