profile

How to Run a Thriving, Profitable Podcast

Podcasting used to be fun! (Podcraft Pointers)

Published about 5 hours ago • 1 min read

Hello, Podcrafters!

Remember that magical feeling you got when you published your very first episode? Do you ever wish you could recapture that when you're bogged down in the day-to-day tasks of running your show?

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

There's no avoiding the hard work that sometimes goes into running a successful, meaningful, and impactful podcast. But you know what they say about all work and no play.

On this week's episode of Podcraft, I've a short exercise for you. This creative reset can help you see podcasting with fresh eyes and rekindle your spark for the medium.

And, if you're yet to launch, this is also a brilliant way to see how painless the entire process can be!

👉 Listen to the latest episode of Podcraft​

Mic Drop Fact: Plants react to sound.
Recent studies show plants can respond to vibrations. Some even release more nectar when they detect the frequency of bee wingbeats nearby.

🎧 What Equipment Do Real Podcasters Use?

I remember writing a podcast equipment roundup in 2015, and I tried my very best to include absolutely everything.

I wanted to give the reader all the options. Every mic, mixer, recorder, boom arm, and pop filter I'd ever heard of. And even a few that I hadn't.

In hindsight, I wonder if anyone ever chewed their way through that 7000-word jungle 😄

These days, I know that folks don't need or want exhaustive info and sprawling lists. When putting together a podcast equipment roundup for 2026, I simply took the approach of "What do I and a few of my podcasting pals use?"

The outcome makes it much easier for you to quickly choose the kit you need to make your show. And it ensures you'll never spend more than you need to, either!

👉 Real Gear Case Studies From Real Podcasters​

🧙‍♂️ The Podcasting Sage Says:

“Collaborate before you compete.”

Cross-promotion builds community faster than ads ever will.

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Colin

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
​Unsubscribe · Preferences​

How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

Read more from How to Run a Thriving, Profitable Podcast

Hello, Podcrafters! Anecdotally, I've watched a few of my favourite shows let their audio feeds run dry whilst they still happily publish new episodes on YouTube. This makes me sad. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. On this week's Podcraft, we got into what podcasting needs to do to guard against this slide to YouTube-first content, and it ties in with a timely development with Apple Podcasts and...

7 days ago • 2 min read

Hello, Podcrafters! I've given this advice many times before... Just keep showing up. Be consistent. Play the long game. On its own, it’s solid guidance. But as Lindsay argues in her latest piece, it's incomplete. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Podcasters are people. People with real lives. And real life, as Lindsay reminds us, doesn't really care if you have a content calendar. But the good news...

14 days ago • 2 min read

Hello, Podcrafters! On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator. But... that doesn't mean it isn't the right fit for you. Maybe you podcast within a specialist hobby, professional field, or enthusiast community. In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast...

21 days ago • 2 min read