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How to Run a Thriving, Profitable Podcast

What's the BEST podcast recording software? (Podcraft Pointers)

Published 4 days ago • 1 min read

Hello, Podcrafters!

It seems like a lifetime ago now, but I used to record all my podcast episodes on Skype, via the Ecamm Call Recorder.

This setup was fine until it wasn't. If the internet dropped out and kicked you off, you lost the entire thing. The longer the episodes ran, the more frantic and hurried you'd hear me getting 😆

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

Today, we’re spoiled for choice when it comes to professional podcast recording software. But having so many options can make it harder to decide where to start.

I can’t choose the right tool for you. What I can do is walk you through the most popular options, explain what they do well (and where they fall short), and share my own experiences using them.

And bizarrely, the one I use the most is the one I recommend the least, too...

👉 Best Podcast Recording Software in 2026​

Mic Drop Fact: Your voice sounds deeper to you.
Because you hear your own voice partly through bone conduction, it sounds richer and lower than it does in recordings, which only capture air conduction.

🤔 How Do You Know Your Ads Are Working?

How do you keep a podcast sponsor happy if you can't show them results?

You can run the most incredibly compelling ads, but what if your listeners are away from the screen at the time? They might go back and Google your sponsor later. Does that mean you've lost any chance of attribution?

Well, not necessarily. Here are four ways you can track podcast ad impact, and piece them together to build a pretty decent overall picture...

👉 Listen to the latest episode of Podcraft​

🧙‍♂️ The Podcasting Sage Says:

“Your voice is your brand’s fingerprint.”

Don’t hide it behind someone else’s style.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Colin

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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