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How to Run a Thriving, Profitable Podcast

What’s underrated, and what’s overrated in podcasting? 🤫 (Podcraft Pointers)

Published 28 days ago • 2 min read

Hello, Podcrafters!

If you think of your time and effort as a pizza, there are only so many slices to go round 🍕

The problem is that podcasting advice wants everything to have its own piece. Daily clips. Perfect audio. Celebrity guests. 12-page show notes. A ritual sacrifice to the algorithm gods.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

So on this week’s episode of Podcraft, we asked a simpler question: What actually deserves a slice?

  • Good mic technique - underrated or overrated?
  • Written podcast descriptions - underrated or overrated?
  • Podcast show notes - underrated or overrated?
  • High bitrates and lossless audio - underrated or overrated?
  • Short video clips for social - underrated or overrated?
  • Researching guests and planning out interviews - underrated or overrated?
  • "Celebrity" guests - underrated or overrated?
  • Podcast sponsorship - underrated or overrated?
  • Intro music - underrated or overrated?
  • Hiring a podcast editor - underrated or overrated?

🎧 Listen to the latest episode of Podcraft​

Mic Drop Fact: There’s a sound faster than sound.
In certain conditions, shock waves (like those from explosions) can travel faster than normal sound waves - these are called supersonic waves.

😋 Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast. Short links, big value!

😌 Podcasting Without the Overwhelm: Free Live Training

Feeling stuck turning scattered podcast ideas into a workflow you can actually stick to?

Join us for a free, live training with Joe Casabona and RSS.com on Tuesday, February 24, at 11:00 a.m. EST.

​RSVP​

In this session, Joe will show how to build a simple, repeatable podcast system that saves time and reduces mental load. You’ll learn how to capture ideas quickly, use light automation to support your process, and track episodes from idea to promotion without things slipping through the cracks. It’s for podcasters who want their workflow to feel calmer, clearer, and sustainable!

🌱 Want help growing a content business you actually own?

Colin has launched a new newsletter focused on building an audience and turning that attention into income. It covers practical lessons on email newsletters, YouTube, written content, and what it really takes to make content support a business, not just feed platforms.

If you’re trying to grow an income around the work you already make, or you’re starting from scratch, this is for you. Subscribe to follow along.

🧙‍♂️ The Podcasting Sage Says:

“Your outro is your handshake.”

End with intention. It’s the moment they decide to return.

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Colin

​Work with us​

PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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