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How to Run a Thriving, Profitable Podcast

📈 What happens when you jump from 28 to 104 downloads? (Podcraft Pointers)

Published 4 days ago • 1 min read

Hello, Podcrafters!

Podcast download numbers never tell the whole story, but it's handy (and fun) to know the industry-wide averages. Our pals at Buzzsprout release monthly data based on the performance of over 116,000 shows active on the platform. The numbers often surprise a lot of people.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

If a new episode gets 28 downloads in its first seven days, that puts you in the top 50% of podcasts. That's super achievable for any podcaster, no matter the topic.

And, if you can grow that to 104 downloads within the first week, that'll raise you to the top 25%. Again, those are very achievable numbers when you're showing up and consistently delivering great content.

This week, we dig into these numbers, as well as how to look beyond downloads to measure your show's overall impact:

👉 Average Podcast Downloads​

Mic Drop Fact: The McGurk Effect messes with your brain.
When your eyes see someone say “fa” but you hear “ba,” your brain often hears something in between - proof that hearing can be influenced by vision.

Podcasting Should NEVER Feel Like Hard Work?

Sounds nice, but is it true? If it were that easy, wouldn't everyone have a massively successful podcast?

On the latest episode of Podcraft, we’re back with our “agree or disagree” format, running through a few statements and giving our take on each. Here's everything we discussed...

  • You should plan at least 10 episodes before launching
  • The narrower the niche, the better
  • Audiograms still work in 2026
  • It’s okay if your first 3 episodes sound bad
  • You might as well host on Spotify - it’s free
  • Short episodes perform better
  • Weekly publishing is unrealistic for most people
  • Podcasting advice creators are part of the problem

👉 Listen to the latest episode of Podcraft​

🧙‍♂️ The Podcasting Sage Says:

“The first minute decides the next twenty.”

Hook attention early or it wanders elsewhere.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

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