Hello, Podcrafters! Have you ever searched something within your show's broad topic and noticed it's always the same websites (and podcasts) that get cited and linked to? Have you ever wondered how they do it? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Three years ago, the answer would've been simple - SEO. Searchable titles, good keywords, and Yoast-optimised blog posts. That's not to say that these factors...

Hello, Podcrafters! So... can you make money podcasting from day one? Well, it isn’t impossible! I’ve known podcasters to have pretty decent sponsorships set up with new shows before they’ve even published an episode. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. The catch is, this wasn’t their first rodeo. These were accomplished creators who had built audiences around other channels previously. Even though...

Hello, Podcrafters! A pal of mine spent years working in radio advertising. He once told me that his entire job boiled down to one number: How many people will hear it? As podcasters, we should be cautious about borrowing that model when it comes to finding sponsors. I'm not going to get into the nuances of radio audiences vs podcast audiences, which is a whole other topic. But even if we compare two different podcast audiences purely by download numbers, we can miss the point entirely. To...