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Hello, Podcrafters! How often do you Google something these days, then actively click through to a website to find what you're looking for? For most of us in this era of AI search, the answer is "rarely". So does this mean that building or maintaining a podcast website is something we don't need to worry about nowadays? Well, yes and no. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. There's still a lot of...
Hello, Podcrafters! Ever hit publish on a podcast episode and feel like the job's done? Tomas Loucky used to think so too, until he realised he was sitting on dozens of content ideas and only ever using one. His fix was simple: stop thinking in terms of separate platforms and start thinking in conversations. Every episode already has the stories, quotes and opinions baked in. The trick is just spotting them and giving each one the right home. To support this newsletter, please check out...
Hello, Podcrafters! Last month, Losh Moodaley wrote a piece for us on how CPM thinking leads indie podcasters to underprice their shows when arranging sponsorships. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. That initial guide reframed how we should think about our audience when approaching potential sponsors, and why it's more about access than pure scale and reach. I learned a lot from it. But I had one...