Do podcast ads do more harm than good? 🤔 (Podcraft Pointers)

Published about 2 months ago • 1 min read

Hello, Podcrafters!

Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

If you missed it, the full report is here. And this week on Podcraft, we got into the thornier side of podcast sponsorship: can ads erode audience trust? Are they an annoyance? And how many is too many?

We picked apart some other claims, too:

AI voices will become indistinguishable from real hosts
One viral clip can change everything
YouTube rewards podcasters more than podcast apps do
If you don't have 5+ hours a week, don't start a podcast
Your podcast idea isn't unique
If you're not getting feedback, your podcast isn't memorable

These are always thought-provoking discussions. Sometimes, the answers aren't as obvious as they might seem, and every now and then, the conversation actually changes our minds!

👉 Listen to the latest episode of Podcraft

Mic Drop Fact: Whispers travel differently than speech
Whispers lack vocal cord vibration, so they contain less low-frequency energy. This makes them harder to hear at a distance.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

Leaving Your Mark

The Alitu team do a brilliant job building new tools to make it the best all-in-one podcast software on the planet. From automatic filler word removal and text-based editing to the brand new video production capabilities.

A tool I've been badgering them to add is much less glamorous, but no less useful. Tom went under the hood the other day with his spanner to add a Markers feature, and I'm delighted with it. Now, I can drop a wee pin somewhere I mean to come back to, or earmark for a potential edit or pull quote. Sometimes, it's the small things that can make the biggest difference...

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🧙‍♂️ The Podcasting Sage Says:

“People remember how a podcast made them feel.”

Information fades. Emotion sticks.

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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