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How to Run a Thriving, Profitable Podcast

Could YouTube-first creation kill podcasting? (Podcraft Pointers)

Published about 8 hours ago • 2 min read

Hello, Podcrafters!

Anecdotally, I've watched a few of my favourite shows let their audio feeds run dry whilst they still happily publish new episodes on YouTube. This makes me sad.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

On this week's Podcraft, we got into what podcasting needs to do to guard against this slide to YouTube-first content, and it ties in with a timely development with Apple Podcasts and video.

We also talk about building content curation systems. When information is abundant, attention is scarce, and curation becomes strategic.

But how can you stay on top of releases, stories, and opportunities for your podcast or newsletter without having to check 50 different sites and feeds by hand?

Is it possible to build a pull-based system that delivers relevant material to you automatically, so you can sift through it and pick out the stuff that catches your eye?

Jacob reckons so. And he talks me through it on this week's episode.

👉 Listen to the latest episode of Podcraft​

Mic Drop Fact: Plants react to sound.
Recent studies show plants can respond to vibrations. Some even release more nectar when they detect the frequency of bee wingbeats nearby.

🐱 Can Your Cat Be a Podcast?

Yup, you read that right.

In 2026, the word "podcast" seems blurry.

Ultimately, you're free to call anything a podcast.

You could call your cat a podcast.

But... if your cat can't be found in Apple Podcasts, Overcast, or Podcast Addict, people will reasonably question the label.

That doesn't make your cat inferior. It just means she probably isn't a podcast.

👉 What is a Podcast in 2026?​

😌 Podcasting Without the Overwhelm: Free Live Training

Feeling stuck turning scattered podcast ideas into a workflow you can actually stick to?

Join us for a free, live training with Joe Casabona and RSS.com on Tuesday, February 24, at 11:00 a.m. EST.

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In this session, Joe will show how to build a simple, repeatable podcast system that saves time and reduces mental load. You’ll learn how to capture ideas quickly, use light automation to support your process, and track episodes from idea to promotion without things slipping through the cracks. It’s for podcasters who want their workflow to feel calmer, clearer, and sustainable!

🧙‍♂️ The Podcasting Sage Says:

“A clear promise beats a clever title.”

Listeners click when they know what they’ll get.

Here's The Easiest Way to Edit Your Podcast

Alitu is designed to save time, make editing way easier, and automate all of those grunt-work tasks that bog you down.

Use it to record, edit, clean up, add music, transcribe, and publish. Link your existing hosting in, or host it right inside Alitu. It's a dedicated podcasting tool, built by podcasters.

🚀 Try Alitu: the Podcast Creator app​

Drop those tech headaches and app juggling!

Cheers!
Matthew & Colin

PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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