Hello, Podcrafters! It might be the 46th of January and still seven weeks until payday, but did you know we'll have about 90 minutes more daylight today than we did on the shortest day? To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I mean, in Scotland, it isn't exactly the most inspiring daylight. But I'm calling it Spring. Get those daffodils up. And let's have some wild garlic while we're at it! 🌱 🔮 Our 2026...

Hello, Podcrafters! A new year is always a good time to question long-held assumptions, especially in podcasting. After all, there's no shortage of supposed non-negotiables in this space! To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. In this week’s episode of Podcraft, we revisit a dozen of them and ask a simple question of each: Does this still matter? Before we get into the rest, though, here's one that...

Hey! New research just dropped from Sounds Profitable, and it reveals a wild stat: 1 in 3 podcast creators have already quit. Podcasting might have one of the lowest barriers to entry of any creative medium, but it looks like keeping shows alive is another story. So what’s driving the churn? This week, we're taking a close look at SP's data, what it tells us about podcasting's retention problem and why sustainable podcasting is absolutely achieveable. 1 in 3 Podcasters Have Quit, Says Study...