Hello, Podcrafters! Anecdotally, I've watched a few of my favourite shows let their audio feeds run dry whilst they still happily publish new episodes on YouTube. This makes me sad. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. On this week's Podcraft, we got into what podcasting needs to do to guard against this slide to YouTube-first content, and it ties in with a timely development with Apple Podcasts and...
7 days ago • 2 min read
Hello, Podcrafters! I've given this advice many times before... Just keep showing up. Be consistent. Play the long game. On its own, it’s solid guidance. But as Lindsay argues in her latest piece, it's incomplete. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. Podcasters are people. People with real lives. And real life, as Lindsay reminds us, doesn't really care if you have a content calendar. But the good news...
14 days ago • 2 min read
Hello, Podcrafters! On last week's episode of Podcraft, we agreed that sponsorship was broadly overrated for the average indie creator. But... that doesn't mean it isn't the right fit for you. Maybe you podcast within a specialist hobby, professional field, or enthusiast community. In many niches, sponsorship fits naturally because you're talking about certain tools, products, or services anyway. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast...
21 days ago • 2 min read
Hello, Podcrafters! If you think of your time and effort as a pizza, there are only so many slices to go round 🍕 The problem is that podcasting advice wants everything to have its own piece. Daily clips. Perfect audio. Celebrity guests. 12-page show notes. A ritual sacrifice to the algorithm gods. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. So on this week’s episode of Podcraft, we asked a simpler question:...
28 days ago • 2 min read
Hey! Did you know there are a load of different grants and funding options out there specifically for independent podcasters? 🤑 We've just updated our guide to podcasting grants for 2026 and it looks like a few of the deadlines land in February 🚨🚨 If you've got a big idea about how to take your show to the next level, these are the kinds of grants that could make it happen! Take a look at what's on offer this year and get your applications in before it's too late... Indie Podcaster Grants and...
about 1 month ago • 1 min read
Hello, Podcrafters! It might be the 46th of January and still seven weeks until payday, but did you know we'll have about 90 minutes more daylight today than we did on the shortest day? To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I mean, in Scotland, it isn't exactly the most inspiring daylight. But I'm calling it Spring. Get those daffodils up. And let's have some wild garlic while we're at it! 🌱 🔮 Our 2026...
about 1 month ago • 2 min read
Hello, Podcrafters! A new year is always a good time to question long-held assumptions, especially in podcasting. After all, there's no shortage of supposed non-negotiables in this space! To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. In this week’s episode of Podcraft, we revisit a dozen of them and ask a simple question of each: Does this still matter? Before we get into the rest, though, here's one that...
about 1 month ago • 2 min read
Hey! New research just dropped from Sounds Profitable, and it reveals a wild stat: 1 in 3 podcast creators have already quit. Podcasting might have one of the lowest barriers to entry of any creative medium, but it looks like keeping shows alive is another story. So what’s driving the churn? This week, we're taking a close look at SP's data, what it tells us about podcasting's retention problem and why sustainable podcasting is absolutely achieveable. 1 in 3 Podcasters Have Quit, Says Study...
about 2 months ago • 1 min read
Hello, Podcrafters! If you ever hit reply to these emails with a podcasting question, we read it and do our best to give you a useful answer. 🙂 To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I'm going to pull out another few today, starting with one that was so interesting we made it the focus of our latest Podcraft episode... 🧐 Can I use copyrighted music or TV/Radio clips in my podcast? Can you legally use...
about 2 months ago • 3 min read