Hey all! You might remember a while ago, Buzzsprout told us that getting 27 downloads per episode would put you in the top 50% of all shows on the platform. So we weren't suprised to find that half of all those who took our independent podcaster survey this year get less than 50 downloads per episode. But while 50 downloads is a great achievement, I was curious to know more about the 32% who have crossed that 100-download mark. What are these podcasters doing differently, and is there...
about 19 hours ago • 1 min read
Hello, Podcrafters! I know... never used that term before, but I quite like it. 😂 What do you think? Anyway, big thanks to Colin for steering the ship while I had a wee family holiday. Tagging back in for him now as he does the same. I read in last week's email that he's thinking of starting a golf podcast. Strap in, I have dad jokes. 🙈 I can really see this as a show that will drive engagement. Of course, he’s still trying to iron out the details, but I’m sure it’ll be far from rough and...
4 days ago • 3 min read
Hey you, how's the week going? 😁 Getting chilly over here in our part of the world... 🌨️ Which usually just means to me: good excuse to stay in and play around with this bit of content I'm tinkering with! Don't judge me... but I've been playing a bit of golf recently, and the content obsessive in me can't help but collect recordings and videos out on the course. I'm honing, right now, what kind of angle I might take on a new podcast, but I've got some interesting ideas which I think will...
11 days ago • 3 min read
Hello all! The results of the Independent Podcaster Survey 2025 are in! We're stoked that a massive 558 creators took part this year (if you were one of them - a huge thank you to you). This has given us a really interesting snapshot of the workflows, wins and challenges that creators are experiencing in the current landscape. We’ll be sending the full report of the survey findings to you in the coming weeks. But in the meantime, I wanted to share an interesting data story that's emerged from...
15 days ago • 1 min read
A few days ago, an email came through from a newsletter I’m subscribed to. It was simply titled “Untitled”. Honestly, I hadn’t opened one of their emails in a while, but I couldn’t help but click that one. I bet it got loads. 😂 Mic Drop Fact: You can “hear” the Sun The Sun produces constant vibrations (standing waves inside its plasma). By converting those oscillations into audio frequencies, scientists can actually listen to the Sun’s activity. You've got to feel for the person behind it,...
18 days ago • 3 min read
This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you. Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings. Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩 Mic Drop Fact: Sound can reduce anxiety and stress. A small study in rats found that exposure to a 528...
25 days ago • 3 min read
Hey! Algorithms dictate a lot of what we consume online nowadays – so much so that some say they're controlling our lives. Yikes! But algorithms can be really positive too – especially when it comes to helping listeners find more content they're actually interested in and want more of. So it's easy to see why creators, listeners and industry folks are all conflicted about the long-term impact of algorithms on podcasting. Let's dive into the pros, the cons, and what it all means for your...
29 days ago • 1 min read
Mic Drop Fact: Bats use ultrasound to navigate. Bats navigate and hunt in pitch dark using echolocation, emitting sounds at frequencies above 20,000 Hz, which is beyond human hearing. Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my...
about 1 month ago • 2 min read
Mic Drop Fact: Elephants use infrasound to communicate Sounds below 20 Hz (infrasound) can be felt more than heard and are used by elephants for long-distance communication. These sounds can be felt from several kilometres away. We've all been there: 45 minutes into a guest interview, the big points already covered, but still stretching to reach the hour. It feels natural since that’s how long we scheduled. But your audience isn’t watching the clock. In this week’s feature, we break down the...
about 1 month ago • 2 min read
Hey! According to an article by the Hollywood Reporter: "Podcasting is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through.” Debates about video vs audio in podcasting have been loud this past year, but hard numbers have been scarce. But Libsyn and Sounds Profitable have shared data that challenges much of this narrative. I dove into the data to bring you some key takeaways. Data vs. Hype: The Truth About Audio-Only...
about 1 month ago • 1 min read