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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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Why is sharing a podcast harder than sharing any other content? ThePodcastHost Weekly Digest

Hullo there! Unless you're an eccentric millionaire who employs a team of professional podcast sharers, you've probably been struck by indecision when linking to your show in the past. After all, sharing a blog, website, or YouTube channel is pretty straightforward—there really is only one link and one destination. But if someone says to you, "Oh, you do a podcast, don't you? Can you send me it, please?" What's your next step? One of the biggest strengths of podcasting is the seven billion...

A hand holding a magnifying glass over pie charts, bar graphs, scatter plot charts, and a report

Issue 285 of The Fiction Podcast Weekly is brought to you by Podcast Statistics & Industry Trends 2025: Listens, Gear, & More How many podcast episodes are there? What's the most popular genre? What day of the week do podcasts publish? Blow your friends' minds at Quizzo with our newly updated reference guide, Podcast Statistics & Industry Trends 2025: Listens, Gear, & More. News, Roundups, and Announcements Equity launches campaign to Save Audio Drama at the BBC. The full text of the letter...

A fascinating sound wave

Issue 284 of The Fiction Podcast Weekly is brought to you by 26 Fascinating Facts About Sound: it's Not Audio Only! To celebrate our favorite medium, Katie Paterson has pulled together 26 Fascinating Facts about Sound, that might change how you think about your next podcast recording. Go get 'em, Tiger! News, Roundups, and Announcements Congratulations to Skadi's Symphony: their piece Scapegoat won the gold award for the Silver Sound Inc. Biannual Sonic Dash for winter 2025. "Their tale of...

Green flames rise from a mysterious book, surrounded by tentacles and clawed hands

Issue 283 of The Fiction Podcast Weekly is brought to you by Waiting For October. Waiting For October, a queer monster podcast from the creators of Moonbase Theta, Out! Find it now wherever you get your podcasts. News, Roundups, and Announcements Third Coast International Audio Festival's newsletter shares a letter from Jocelyn Robinson about organizational changes. The Audio Drama subreddit published its State of the Subreddit: r/audiodrama in 2024, which has some very interesting...

A podcaster who is podcasting live

Issue 282 of The Fiction Podcast Weekly is brought to you by The Podcast Host's Guide to How to Do a Live Podcast Recording: On Air Now! Whether you want to promote your show with one special live stream, or make a live series, this guide can help. Thanks to Amber Devereux and Travis Vengroff for their insights! How to Do a Live Podcast Recording: On Air Now! News, Roundups, and Announcements Happy Hannukah, Merry Christmas, Joyous Kwanzaa, and Happy New Year, one and all! The last week of...

Issue 281 of The Fiction Podcast Weekly is brought to you by The Podcast Host's resource, They Found Your Podcast But Didn’t Hit Play. Why? Our Discovery Survey showed a bit of a perception gap between what creators think listeners want and what listeners look for. In They Found Your Podcast But Didn’t Hit Play. Why?, Katie Paterson shows you what the survey data tells us, and what you might do to capitalise on these listener insights. News, Roundups, and Announcements HAPPY WINTER SOLSTICE...

Issue 280 of The Fiction Podcast Weekly is brought to you by The Podcast Host's article, Keep Publishing Over The Holidays Thinking about a break in your podcast publishing schedule over the holidays this year? You might want to reconsider. We show you data from The Podcast Marketing Academy, and how to use it to boost your podcast's downloads in Keep Publishing Over The Holidays, by Katie Paterson. News, Roundups, and Announcements Podnews reports that Linking service Podfollow has launched...

Hullo there! It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads. That doesn't mean you can't take a well-earned rest, though. Something as simple as an episode swap with another podcaster in your niche can keep your feed...

Black podcast logo with the word VIEWING and an infinity symbol

Issue 280 of The Fiction Podcast Weekly is brought to you by Viewing. Fiction Audio Series Based on CIA Psychic Spy Program. Listen to the award-winning fiction audio series, Viewing, for free on your favorite podcast player. News, Roundups, and Announcements Here's some surprising news: we've been getting submissions from non-indie studios and non-fiction podcasts. I haven't had this much fun since we got a submission from the PR department at Red Bull. Keep Publishing Over the Holidays,...

Hullo there! The long-awaited report of our 2024 Podcast Discovery Survey is out now. We've teased some of the data in recent weeks, but now you can binge it in its entirety. Here are just some of the things you'll learn: How listeners are most (or least) likely to find your show What tempts them to hit play once they discover it What episode lengths they prefer How long they'll give you to hook them And if they'll switch off because you run ads or sponsorships There's some very encouraging...

View this email in a browser Hi Reader, “Going viral” is like the holy grail for most content creators. But is it a realistic goal for podcasters? And is going viral even a good thing? This week, Lindsay digs into what it really means to "go viral" and what you should strive for instead. Your Podcast Won’t Go Viral, and That’s a Good Thing Read more And as promised, the full results of our Podcast Discovery Survey finally went live this week! Read the report here. Thanks, and have a great...