🎙️ TUESDAY TOUCHPOINT Hullo there! Well, what do you think of our new look!? We've been chatting for a while now about improving the newsletter and working harder to make it an essential resource for you each week. The email (in its various iterations) has been a vital part of our content offerings these past 15+ years, but we've decided to make it our top priority in 2025. Whether you're new to Podcraft Pointers or have followed along for many years, we're delighted to have you as a...
1 day ago • 5 min read
Hullo there! This week, there's a great discussion in the IndiePod Community posing the question, "Should podcasters work for free?". Part of that involves the subject of podcasters taking payments from guests to be on their show. Is this poor form, or just another monetisation option open to creators? Be sure to join the community and have your say. Speaking of discussions, fewer podcasters are keen to have them on the platform known as X these days. I'll admit I know little to nothing about...
16 days ago • 2 min read
Hey there, Quick question - has your podcast production process gotten simpler or more complex since we last saw you? I’m Jacob from Alitu, and I’m genuinely curious how your podcasting journey has evolved. We’ve been listening to podcasters like you and making some big changes based on what we’ve heard. The biggest change? Alitu now records video. If you left us because you needed video capabilities, I’d love you to know we’ve finally added this much-requested feature. You can now: Record...
23 days ago • 2 min read
Hullo there! On the latest episode of Podcraft (recorded on no fewer than eight different recording platforms, incidentally!), we ran through 16 common podcasting myths. One of those was around podcast sponsorship, and how it's in no way the only or "best" way to monetise a show. But that doesn't mean we'd discourage anyone from finding or running a sponsor. In our guide to podcast sponsorship, we get into why it might be a good fit for your show, and how much you could potentially earn....
about 1 month ago • 2 min read
View this email in a browser Hi Reader, It's World Radio Day tomorrow! 🎉 To celebrate, I'm taking a look at some radio moments that have had a huge historical and cultural impact on the world – and how these moments have shaped how we use audio media today. And who knows, maybe in another 120+ years, someone (or an AI 😂) will be writing an article about how podcasting has changed the course of history too. 4 Radio Broadcasts That Changed History Read more 📣📣 NB: Do you run a podcast with a...
about 2 months ago • 1 min read
Hullo there! Recently, Katie analysed the episode intros of the top 20 shows in Apple Podcasts. Here are her findings in full. It's worth highlighting that one popular podcast had a 10-minute off-topic preamble, while two others had no intro at all. This suggests that there might not be any one "right" way to open a podcast episode, but there are definitely some good practices. We get into them on the latest episode of the Podcraft podcast. And, as ever, there's more fresh new content down...
about 2 months ago • 2 min read
Hullo there! Whilst it's brilliant that you can podcast with people on the other side of the world and sound like you're in the same room together, you really can't beat in-person recording. Getting together with a guest or co-host makes having a great, natural conversation so much easier. You're not at the mercy of internet connections, and those awkward pauses and messy crosstalk moments are minimised, too. Plus, you're fully in control of "the gear". Portable recording setups are no new...
about 2 months ago • 3 min read
View this email in a browser Hi Reader, I'm sure we're all agreed that first impressions matter in podcasting. There’s a lot of pressure on those first few minutes of your show to keep regular listeners tuning in and new listeners hooked. But how do you know if you’re approaching your intro right? I spent some time analysing the intros of the top 20 shows in the US Apple Podcast Charts to see what they can tell us about the perfect intro formula. Here's what I learned... What Do the Top 20...
2 months ago • 1 min read
Hullo there! It's said that every podcaster can quote word-for-word the one-star reviews they've collected over the years. But, whilst these can sting, they're never quite as cutting as the one-star reviews you give yourself, are they? Almost all creatives experience impostor syndrome at some stage of their journey. A little of it can keep you determined and moving forward, but let it get out of hand, and it could become crippling. In Podcasting With Impostor Syndrome? 7 Common Self...
2 months ago • 2 min read
Hullo there! There are too many factors and variables in podcasting to compare your downloads to others. But some big data can give us a picture of the lay of the land in general. Podcast hosting giant Buzzsprout has some great public stats pulled from the 120,000+ shows on their platform, and this reveals that getting just 109 downloads for a new episode in its first month puts you in the top 25% of podcasts! In our updated-for-2025 Podcast Industry Statistics article, we get into this and...
2 months ago • 2 min read