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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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Why is sharing a podcast harder than sharing any other content? ThePodcastHost Weekly Digest

Hullo there! Unless you're an eccentric millionaire who employs a team of professional podcast sharers, you've probably been struck by indecision when linking to your show in the past. After all, sharing a blog, website, or YouTube channel is pretty straightforward—there really is only one link and one destination. But if someone says to you, "Oh, you do a podcast, don't you? Can you send me it, please?" What's your next step? One of the biggest strengths of podcasting is the seven billion...

Hey hey 😁 We're back with another value-packed edition of Podcraft Pointers, bringing you a bunch of quick wins, tips, and motivation to keep you going all week! We'll help you kick-start your audience growth, report back on our "listen vs. watch" poll, give you a free Blue Yeti user guide, and introduce you to "mindful interviewing". This technique ensures you're fully present with your guest instead of focusing on the next question. All that and much, much more awaits you below. So, if...

🎙️ TUESDAY TOUCHPOINT Hullo there! Podcasting rightly gets praise and credit for having the ability to accompany you almost anywhere. For avid pod fans, a walk is never simply a walk - it's an opportunity to check in with your favourite shows. The same goes for commuting, washing up, or prepping tomorrow's packed lunches. But sometimes, podcasting can be too effective in these situations. As creatives ourselves, it's important to give your brain some time to process all the info and ideas in...

🎙️ TUESDAY TOUCHPOINT Hullo there! Three-year-olds ask a lot of questions, and my daughter seems to be especially prolific in this area. It's quite a mismatch, really, because I'm rather deficient in knowledge or wisdom myself. But, I have a middling skillset in audio and storytelling, so I decided to make some short stories for her Yoto Player. I reworked a few old parables and fables into little audio tales. Sometimes, I'll hear myself wittering away in another room, interspersed by songs...

🎙️ TUESDAY TOUCHPOINT Hullo there! Last week, I heard from a podcast listener who told me he listened to my latest episode whilst taking his kid to the cinema. Sylvian Families was the film in question. I can't help but wonder how the visuals married up with the audio. I also couldn't help but wonder why I hadn't thought of this strategy when I took my daughter to see Wish. I don't have strong feelings about that film either way (I'm not its target audience), but as an audio experience, it...

🎙️ TUESDAY TOUCHPOINT Hullo there! Well, what do you think of our new look!? We've been chatting for a while now about improving the newsletter and working harder to make it an essential resource for you each week. The email (in its various iterations) has been a vital part of our content offerings these past 15+ years, but we've decided to make it our top priority in 2025. Whether you're new to Podcraft Pointers or have followed along for many years, we're delighted to have you as a...

Hullo there! This week, there's a great discussion in the IndiePod Community posing the question, "Should podcasters work for free?". Part of that involves the subject of podcasters taking payments from guests to be on their show. Is this poor form, or just another monetisation option open to creators? Be sure to join the community and have your say. Speaking of discussions, fewer podcasters are keen to have them on the platform known as X these days. I'll admit I know little to nothing about...

Hey there, Quick question - has your podcast production process gotten simpler or more complex since we last saw you? I’m Jacob from Alitu, and I’m genuinely curious how your podcasting journey has evolved. We’ve been listening to podcasters like you and making some big changes based on what we’ve heard. The biggest change? Alitu now records video. If you left us because you needed video capabilities, I’d love you to know we’ve finally added this much-requested feature. You can now: Record...

Hullo there! On the latest episode of Podcraft (recorded on no fewer than eight different recording platforms, incidentally!), we ran through 16 common podcasting myths. One of those was around podcast sponsorship, and how it's in no way the only or "best" way to monetise a show. But that doesn't mean we'd discourage anyone from finding or running a sponsor. In our guide to podcast sponsorship, we get into why it might be a good fit for your show, and how much you could potentially earn....

View this email in a browser Hi [FIRST NAME GOES HERE], It's World Radio Day tomorrow! 🎉 To celebrate, I'm taking a look at some radio moments that have had a huge historical and cultural impact on the world – and how these moments have shaped how we use audio media today. And who knows, maybe in another 120+ years, someone (or an AI 😂) will be writing an article about how podcasting has changed the course of history too. 4 Radio Broadcasts That Changed History Read more 📣📣 NB: Do you run a...

Hullo there! Recently, Katie analysed the episode intros of the top 20 shows in Apple Podcasts. Here are her findings in full. It's worth highlighting that one popular podcast had a 10-minute off-topic preamble, while two others had no intro at all. This suggests that there might not be any one "right" way to open a podcast episode, but there are definitely some good practices. We get into them on the latest episode of the Podcraft podcast. And, as ever, there's more fresh new content down...