This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you. Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings. Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩 Mic Drop Fact: Sound can reduce anxiety and stress. A small study in rats found that exposure to a 528...
3 days ago • 3 min read
Hey! Algorithms dictate a lot of what we consume online nowadays – so much so that some say they're controlling our lives. Yikes! But algorithms can be really positive too – especially when it comes to helping listeners find more content they're actually interested in and want more of. So it's easy to see why creators, listeners and industry folks are all conflicted about the long-term impact of algorithms on podcasting. Let's dive into the pros, the cons, and what it all means for your...
7 days ago • 1 min read
Mic Drop Fact: Bats use ultrasound to navigate. Bats navigate and hunt in pitch dark using echolocation, emitting sounds at frequencies above 20,000 Hz, which is beyond human hearing. Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my...
10 days ago • 2 min read
Mic Drop Fact: Elephants use infrasound to communicate Sounds below 20 Hz (infrasound) can be felt more than heard and are used by elephants for long-distance communication. These sounds can be felt from several kilometres away. We've all been there: 45 minutes into a guest interview, the big points already covered, but still stretching to reach the hour. It feels natural since that’s how long we scheduled. But your audience isn’t watching the clock. In this week’s feature, we break down the...
17 days ago • 2 min read
Hey! According to an article by the Hollywood Reporter: "Podcasting is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through.” Debates about video vs audio in podcasting have been loud this past year, but hard numbers have been scarce. But Libsyn and Sounds Profitable have shared data that challenges much of this narrative. I dove into the data to bring you some key takeaways. Data vs. Hype: The Truth About Audio-Only...
22 days ago • 1 min read
Mic Drop Fact: The Ocean’s Secret Telephone Line In the ocean, there is a natural layer called the SOFAR channel (Sound Fixing and Ranging) where sound can travel for thousands of miles. It forms at a depth where temperature, pressure, and salinity combine to let sound move with little loss of energy. Whales, for example, use this channel to communicate across vast distances. ✂️ CREATOR CUTS💡 📝 Best wireless lavalier mics for creators in 2025? (Blog) I used to take a digital recorder, two...
24 days ago • 1 min read
Mic Drop Fact: The loudest sound on earth. The eruption of the Krakatoa volcano (Indonesia 1883) produced a sound heard 3,000 miles away. This makes the Krakatoa eruption the loudest recorded sound in history. (Though I once heard a podcast come close with its intro music.) ✂️ CREATOR CUTS💡 📝 How to start a podcast in 2025 (Blog) Lindsay draws on more than ten years of podcasting to show how she’d launch a new series today. She tackles common questions about getting started, then shares...
about 1 month ago • 2 min read
Hey! For some creators, adding a photo of yourself to your podcast cover art makes perfect sense. But in some cases, it's not a good idea. Let's see which camp your podcast falls into... Should I Put My Photo In My Podcast Cover Art? Read more QUICK POLL 📊 And before you go! Please tell us if you agree or disagree (and why!)... Podcast platforms should use algorithms to recommend shows the way YouTube does with videos. Agree Disagree Have a great week!Katie P.S. Did someone forward you this...
about 1 month ago • 1 min read
Mic Drop Fact: The fastest recorded human speech. On average, humans speak around 150 words per minute. The Guinness record for the fastest talker in the English language is over 600 words/minute. ✂️ CREATOR CUTS💡 📝 15 podcast editing tips from 15 years of production (Blog) Editing should make podcasts easier to listen to, not harder to make. No matter what stage you're at with your show, these 15 tips will help you optimise, streamline, and simplify your process. 📺 6 AI Podcast Editing...
about 1 month ago • 2 min read
Mic Drop Fact: Intense ocean sounds Snapping shrimp (under 10 cm long) snap their claws so fast that they create cavitation bubbles whose collapse generates up to around 210 dB underwater, making them some of the loudest biological sounds in the ocean, comparable in intensity (within their medium) to a gunshot. ✂️ CREATOR CUTS💡 📝 Podcast chapter markers explained (Blog) As a podcast listener, I've benefited from these for years. As a podcast creator, I'll admit that I've only just started to...
about 2 months ago • 3 min read