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How to Run a Thriving, Profitable Podcast

What Makes Content Shareable in 2026? (Podcraft Pointers)

Published 2 days ago • 2 min read

Hello, Podcrafters!

I’ve just come down from the attic with two mice, temporary tenants I’ll call Mickey and Minnie, and escorted them to the nearby woods. 🐭

To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet.

There's a rule, apparently, that you're meant to release house mice at least two miles away. Anything closer, and they've been known to find their way back home. Honestly, if a mouse manages a two-mile return journey, I think it has earned the attic. 😆

Anyway, now that the mice have been relocated, so too is our attention. Let's talk about shareable content in 2026...

🤝 How to Create Podcasts, Blogs, and Videos People Actually Share in 2026

Lists, comparisons, reviews, case studies, pricing breakdowns, and how-to guides have always travelled well. They spread because they help people make decisions and solve real problems.

In 2026, the raw version of this content is trivial to generate with AI. The information itself is no longer the reason people share it. What matters now is the perspective behind it. The judgment, the context, and the experience that turn generic answers into something worth passing on.

So the question is no longer which formats work. It's what each format needs to say that an AI alone can't.

👉 How to Create Shareable Content in 2026​

Mic Drop Fact: There’s a limit to how loud sound can get.
In Earth’s atmosphere, the theoretical maximum loudness is around 194 decibels. Beyond that, sound waves turn into shock waves because air itself can’t compress any further.

🔄 Why Showing Up Long Enough Changes Everything

Most of the long-term benefits of podcasting come down to one thing: consistency.

Publish good episodes regularly, and over time you build a back catalogue. That catalogue is an asset. New listeners can binge your work, understand your perspective quickly, and stick around longer. It also gives you material you can reuse, reshape, and repurpose without starting from scratch.

In this episode of Podcraft, we look at how that body of work compounds over time. We also tackle the practical reasons consistency breaks down, and share how top independent podcasters have worked through those blocks to keep publishing.

🎧 Listen to the latest episode of Podcraft​

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🧙‍♂️ The Podcasting Sage Says:

“A show without structure is just a chat.”

Even the most casual podcasts need a quiet plan underneath.

Two Other Things to Help Your Show 🚀

Here are two ways to accelerate your podcast journey: The support to create something great, and the tools to make it work:

1️⃣ The Easiest Way to Make Your Podcast?​
Use Alitu to record, edit, clean up, add music, transcribe, and publish. All-in-one tool, built by podcasters. No tech headaches or app juggling.

​Try the Alitu Podcast Creator app to turbocharge your workflow

.. and ...

2️⃣ Personal Coaching & Education Help You Succeed?​
Join the Podcraft Academy to get expert coaching, step-by-step courses and plug-and-play resources to help you launch, grow and monetise your show with confidence.

​Join the Podcraft Academy to get confidence in growing your show

🙋 Have you already launched your podcast?

We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.

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Cheers!
Matthew & Colin

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PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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