The #1 rule video podcasters can't ignore


Hey everyone!

If you're someone who creates video content for your podcast, it's easy to find yourself obsessing over things like camera angles, the perfect lighting, and making sure your hair looks good.

But the latest data on YouTube podcast consumption reveals something a lot of video creators won't like to hear:

Most people aren’t watching your video podcast.

They’re listening to it.

But why are so many people choosing to listen to video podcasts as audio-only content?

And as a creator, what can you do to make sure your show satisfies everyone's listening habits?

The One Essential Rule No Podcaster Can Ignore

Have a great week!

Katie

P.S. Did someone forward you this email? You can sign up on this page.

View this email in a browser

Stephen’s Street, Inverness, Scottish Highlands IV2 3JP

Prefer to skip industry news, data, and analysis? Just turn off Podcraft Perspectives in your preferences below. You'll still get all our podcasting tips, advice, and resources!
Update Subscription Preferences · Unsubscribe

How to Run a Thriving, Profitable Podcast

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

Read more from How to Run a Thriving, Profitable Podcast

Hello, Podcrafters! So that's us firmly into December, eh? On Thursday, I walked to the post box with my daughter, lifting her up so she could post a letter to the North Pole. One of those magical wee moments where you realise Santa season has officially begun.🎅 To support this newsletter, please check out Alitu.com — the quickest tool on the planet to make your podcast with. “Right, now that my list is sent, we can write yours next week,” I told her… then immediately turned on my heels and...

Hey everyone, As much as 53% of yet-to-launch podcasters who took the Independent Podcaster Survey said they’re planning to launch a solo show. This is a big jump from the data we gathered from current podcasters, of which only 31% run solo shows. Interviews come in a distant second at 28%, and co-hosting is dropping fast. So why are so many new podcasters choosing to fly solo? 53% of New Podcasters Planning Solo Shows Read article QUICK POLL 📊 And before you go! Please tell me what you...

by alitu.com Hey Podcrafters! You might notice something ☝️ looks a wee bit different around here. Podcraft Pointers now lives under the Alitu banner, along with The Podcast Host blog from later this week. Honestly, it's been this way behind the scenes for a while. We're just finally tidying up the branding to match reality 😅 If you're thinking "hang on, what's an Alitu?" then fair question. We've mentioned it in our emails, but never properly introduced ourselves. Let's fix that. First...