I went into last week with a solid plan to tackle my post-holiday to-do list. Then on Monday night, the entire house was struck down with the lurgy 🤒
Mic Drop Fact: There’s a sound you can’t unhear.
Once your brain recognizes the words in a distorted or reversed sound clip, you can’t go back to hearing it as gibberish. This is due to perceptual learning in speech. Your brain “locks in” to the pattern, a process known as the pop-out effect in auditory perception.
Anyway, now that the brain fog is slowly clearing, I'm beginning to remember that I write a weekly newsletter, or something like that. Better get on with it eh...
Matthew
🎯 Your Podcast Pointers
🧽 Is "You can't fix it in post" obsolete advice? (Blog)
AI audio tools don’t replace good recording habits, nor should they. But they do remove barriers that stop people from sharing what matters. Even experienced podcasters still struggle with tech, and it's reassuring to know that, if something goes wrong, you can fix it in post.
🚐 Growth on the road: Building a podcast while living off-grid (Podcraft)
What does it take to grow a podcast while living off-grid and travelling full-time? Cara and James from Kerouac’s Cruising share how they’ve turned life on the road into a show about freedom, mindset, and self-discovery. Their story is one of persistence and steady growth, learning new skills, overcoming imposter syndrome, and building an audience through authenticity.
📊 Crossing the 100-download mark: What successful indies do differently (Podcraft Perspectives)
Some interesting workflow trends from our upcoming Indie Podcasters Report - here's what high-download podcasters do differently to achieve their success.
🗂️ Podcast media kit examples, tips, & resources
(Blog)
Does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume. Think of it as an appetiser sampler platter: It’s a condensed, snack-sized, flavorful version of your work that leaves listeners wanting more.
🙋 Have you already launched your podcast? (Question)
We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.
🧰 Best podcast starter kit for all budgets & formats (Blog)
Whilst there's no "one-size-fits-all" podcast starter kit, there are a few that cover most situations. Here, we run you through our favourites.
🔍 There's research to show and there's research to know (YouTube)
Plan on running an audience survey or report in your niche? Tom Webster points out a crucial difference between two primary research approaches.
🚪 Podcast intro formula: What to say and what to skip (YouTube)
Every single episode you publish will be someone's first impression of your show. If you lose them in the intro, they'll probably never give you another shot. So how do you optimise this crucial phase?
✅ Podcast promotion checklist (Download)
I bet promotion and audience growth are high on your agenda. I'll also bet that you haven't tried everything when it comes to finding new listeners. Our SCALE checklist is one to print out and pin on your wall.
🎧 Boost listener engagement with a scorecard (Paid Content)
Podcasts are powerful, but our downside is that they’re mostly one-way. ScoreApp changes that by making your show interactive. Create a branded scorecard tied to your episode topic. For us, it might be: “Take the Podcast Growth Scorecard to see where you stand.”
Listeners get personalised feedback, and you get useful data. It’s perfect for increasing engagement, building your list, and even pointing listeners toward your services or offers.
👉 Create your free podcast scorecard now
🧙♂️ The Podcasting Sage Says:
“A five-star podcast starts with a one-listener focus.”
Treat your ideal listener like your only one, and they’ll bring more.
Two Other Things to Help Your Show 🚀
Here are two ways to accelerate your podcast journey: includes 1. the support to create something great, and 2. the tools to make it work.
1️⃣ The Easiest Way to Make Your Podcast?
Use Alitu to record, edit, clean up, add music, transcribe, and publish. All-in-one tool, built by podcasters. No tech headaches or app juggling.
Try the Alitu Podcast Creator app to turbocharge your workflow
.. and ...
2️⃣ Personal Coaching & Education Help You Succeed?
Join the Podcraft Academy to get expert coaching, step-by-step courses and plug-and-play resources to help you launch, grow and monetise your show with confidence.
Join the Podcraft Academy to get confidence in growing your show
Cheers!
Matthew & Colin
PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!