Hello, Podcrafters!
I like to think of Pointers as a glossy magazine arriving on your doorstep once a week. Something inviting, a bit thoughtful, and full of ideas you actually want to spend time with. Each edition is a small collection of guidance, surprises, and the feeling that someone has put real care into it.
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But if we were keeping the analogy truly authentic, there would be a free gift taped to the cover. A cheap plastic toy in a crinkled bag that rips the moment you pull it off, taking half the picture with it. The picture, of course, would be a cat wearing a suit, recording into a Blue Yeti that isn't plugged in.
For the record, I do like magazines. But sometimes, an email is easier. And, to be frank, my artistic vision maybe needs a little work.
Anyway...
💸 12 Ways to Start Monetizing Your Show
We've cited this stat a few times now, but 85% of indie podcasters aren't earning money from their show, and nearly 40% say monetizing is one of their biggest challenges.
Last week, we looked at fan funding. Now, let's take a deep dive into the full range of ways you can support your show, cover your costs, and maybe even earn enough to hire help further down the line.
Monetizing ANY content relies on three core elements:
- Audience: the people you reach.
- Authority: the knowledge you can share.
- Assets: the things you create that others want to use.
Using the AAA framework, we have 12 tried and tested ways for you to set up some income streams. Some of them you can even get cracking with TODAY...
👉 Podcast Monetization Methods: 85% Make $0 - But You Can
Mic Drop Fact: Tape hiss has a side benefit.
That subtle background hiss in analog recordings isn’t just noise; it can actually psychoacoustically mask other low-level tape artifacts. Combined with analog saturation, this helps give tape recordings the smooth, warm sound people associate with the analog era.
🎙️ 100 Days of YouTube, 100 Podcast Listeners, and Why Both Matter
Colin sits down with Craig Hewitt, founder of Castos, to discuss the shifting landscape of content creation. Fresh off completing a 100 Days of YouTube challenge, Craig shares why he chose video over podcasting during that time, what he learned about platform growth, and the powerful truths about podcast numbers versus engagement (where podcasting still shines!)
They explore the convergence of audio, video, and email platforms, the challenges of monetization in podcasting, how AI is reshaping content workflows (without replacing creators), and why a few hundred engaged podcast listeners might be more valuable than 100,000 YouTube views.
🎧 100 Days of YouTube, 100 Podcast Listeners, and Why Both Matter (with Craig Hewitt)
😋 Sound Bites
A tasting platter of fresh tools, tips, and treats for your podcast. Short links, big value!
🧙♂️ The Podcasting Sage Says:
“Silence is a storytelling tool.”
A pause in the right place says more than a paragraph of filler.
📺 LIVE EVENT
Build Your Tireless Podcasting Workflow
Join Colin and our friends from Rss .com for a free live webinar on the 4th of December. Colin will be walking through a podcast workflow that’ll take the sweat out of recording & editing. Including the tools, the mindsets and the tactics to turn you into a tireless podcaster! 🏃➡️🎙️
👉 Sign up here
Two Other Things to Help Your Show 🚀
Here are two ways to accelerate your podcast journey: includes 1. the support to create something great, and 2. the tools to make it work.
1️⃣ The Easiest Way to Make Your Podcast?
Use Alitu to record, edit, clean up, add music, transcribe, and publish. All-in-one tool, built by podcasters. No tech headaches or app juggling.
Try the Alitu Podcast Creator app to turbocharge your workflow
.. and ...
2️⃣ Personal Coaching & Education Help You Succeed?
Join the Podcraft Academy to get expert coaching, step-by-step courses and plug-and-play resources to help you launch, grow and monetise your show with confidence.
Join the Podcraft Academy to get confidence in growing your show
🙋 Have you already launched your podcast?
We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.
Cheers!
Matthew & Colin
PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!