Hey Podcrafters! You might notice something ☝️ looks a wee bit different around here.

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Podcraft Pointers now lives under the Alitu banner, along with The Podcast Host blog from later this week. Honestly, it's been this way behind the scenes for a while. We're just finally tidying up the branding to match reality 😅

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If you're thinking "hang on, what's an Alitu?" then fair question. We've mentioned it in our emails, but never properly introduced ourselves. Let's fix that.

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First though, some context on why we exist in the first place 👇

⏱️ The Problem We Set Out to Solve

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When we ran our Independent Podcaster Report 2025 earlier this year, we found something that confirmed what we'd suspected for a long time.

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We asked 558 indie podcasters how long they spend on a single episode, from planning to publishing:

• Less than an hour: 4%
• 1–3 hours: 27%
• 4–5 hours: 28%
• 6–8 hours: 20%
• 9–10 hours: 8%
• More than 10 hours: 13%

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41% are spending six hours or more. That's nearly half of indie podcasters grinding through a full workday for every single episode.

There's no "correct" number. A deeply researched interview show should take longer than a casual solo chat. But if it regularly feels like a second job you don't get paid for, something's probably off.

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And when we dug into where all that time goes? Editing. Almost always editing.

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Recording is the fun bit. Planning can be satisfying. But editing is where hours go to die. Trimming silences, cutting ums, levelling audio, wrestling with software that was clearly designed by someone who hates podcasters.

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This is exactly the problem we built Alitu to solve.

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👋 So, What's Alitu?

Long story short? Alitu is a podcast editing app we've been making since 2018.

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One of our users, Gerardo, put it better than we could:

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He switched to Alitu. His editing time went from 9 hours to 1.

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That's what Alitu does. It handles the cleanup, lets you edit by transcript, and gets your episode out the door without the grind.

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📺 See how editing works in 4 minutes – no signup required

😋 Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast.

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• ​This Week on Podcraft – What if monetising a podcast were simpler than the usual laundry list of tactics suggests?
• ​Podcast Industry Stats 2025 – the big picture numbers behind the medium
• ​NearStream VM20 Camera Review – zooming into miniature details in 4K
• ​How to Do a Live Podcast – taking your show in front of an audience
• ​Cyber Monday Deals for Podcasters – last chance to grab a bargain

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Cheers!
Jacob

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P.S. Same newsletter, same team, same mission. We've just finally put a proper sign above the door. Normal pointers resume next week with Colin & Matthew 😊