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How to Run a Thriving, Profitable Podcast

6+ hours per episode. Is that normal? 🀯 (Podcraft Pointers)

Published 4 days agoΒ β€’Β 2 min read

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Hey Podcrafters! You might notice something ☝️ looks a wee bit different around here.

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Podcraft Pointers now lives under the Alitu banner, along with The Podcast Host blog from later this week. Honestly, it's been this way behind the scenes for a while. We're just finally tidying up the branding to match reality πŸ˜…

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If you're thinking "hang on, what's an Alitu?" then fair question. We've mentioned it in our emails, but never properly introduced ourselves. Let's fix that.

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First though, some context on why we exist in the first place πŸ‘‡

⏱️ The Problem We Set Out to Solve

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When we ran our Independent Podcaster Report 2025 earlier this year, we found something that confirmed what we'd suspected for a long time.

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We asked 558 indie podcasters how long they spend on a single episode, from planning to publishing:

  • Less than an hour: 4%
  • 1–3 hours: 27%
  • 4–5 hours: 28%
  • 6–8 hours: 20%
  • 9–10 hours: 8%
  • More than 10 hours: 13%

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41% are spending six hours or more. That's nearly half of indie podcasters grinding through a full workday for every single episode.

There's no "correct" number. A deeply researched interview show should take longer than a casual solo chat. But if it regularly feels like a second job you don't get paid for, something's probably off.

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And when we dug into where all that time goes? Editing. Almost always editing.

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Recording is the fun bit. Planning can be satisfying. But editing is where hours go to die. Trimming silences, cutting ums, levelling audio, wrestling with software that was clearly designed by someone who hates podcasters.

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This is exactly the problem we built Alitu to solve.

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πŸ‘‹ So, What's Alitu?

Long story short? Alitu is a podcast editing app we've been making since 2018.

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One of our users, Gerardo, put it better than we could:

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"A typical episode would eat up so much of my time. I had one that took me three days, editing three hours each day. That's when I knew I needed a better solution."

He switched to Alitu. His editing time went from 9 hours to 1.

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"No more worrying about unsynced audio, volume levels, compression, or any of those tedious tasks that take up so much of your day especially when you're on a deadline."

That's what Alitu does. It handles the cleanup, lets you edit by transcript, and gets your episode out the door without the grind.

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πŸ“Ί See how editing works in 4 minutes – no signup required

πŸ˜‹ Sound Bites

A tasting platter of fresh tools, tips, and treats for your podcast.

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Cheers!
Jacob

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P.S. Same newsletter, same team, same mission. We've just finally put a proper sign above the door. Normal pointers resume next week with Colin & Matthew 😊

Have questions? Hit reply to this email and we'll help out!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

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