1 in 3 podcasters have quit, says study 😳


Hey!

New research just dropped from Sounds Profitable, and it reveals a wild stat:

1 in 3 podcast creators have already quit.

Podcasting might have one of the lowest barriers to entry of any creative medium, but it looks like keeping shows alive is another story.

So what’s driving the churn?

This week, we're taking a close look at SP's data, what it tells us about podcasting's retention problem and why sustainable podcasting is absolutely achieveable.

1 in 3 Podcasters Have Quit, Says Study

Have a great week!

Katie

P.S. Did someone forward you this email? You can sign up on this page.

View this email in a browser

Stephen’s Street, Inverness, Scottish Highlands IV2 3JP

Prefer to skip industry news, data, and analysis? Just turn off Podcraft Perspectives in your preferences below. You'll still get all our podcasting tips, advice, and resources!
Update Subscription Preferences · Unsubscribe

How to Run a Thriving, Profitable Podcast

Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!

Read more from How to Run a Thriving, Profitable Podcast

Hello, Podcrafters! If you ever hit reply to these emails with a podcasting question, we read it and do our best to give you a useful answer. 🙂 To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. I'm going to pull out another few today, starting with one that was so interesting we made it the focus of our latest Podcraft episode... 🧐 Can I use copyrighted music or TV/Radio clips in my podcast? Can you legally use...

Hello, Podcrafters! I’ve just come down from the attic with two mice, temporary tenants I’ll call Mickey and Minnie, and escorted them to the nearby woods. 🐭 To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. There's a rule, apparently, that you're meant to release house mice at least two miles away. Anything closer, and they've been known to find their way back home. Honestly, if a mouse manages a two-mile return...

Hello, Podcrafters! In old Scottish folklore, it was said that at midnight on Hogmanay, the farm animals could briefly speak, sharing uncomfortable truths about the year ahead. Humans were not meant to listen. To support this newsletter, please check out Alitu.com — the best, quickest, and easiest podcast editing software on the planet. These days, of course, they'd all be on TikTok. Either that, or nobody would be vegan anymore. I honestly can't decide which feels more likely. I’ll check in...