Hullo there!

There are too many factors and variables in podcasting to compare your downloads to others. But some big data can give us a picture of the lay of the land in general. Podcast hosting giant Buzzsprout has some great public stats pulled from the 120,000+ shows on their platform, and this reveals that getting just 109 downloads for a new episode in its first month puts you in the top 25% of podcasts!

In our updated-for-2025 Podcast Industry Statistics article, we get into this and loads more, including the growth of podcast familiarity and listening, stats around trust, engagement, and authority, and some interesting demographic data, too.

And speaking of data, Katie is running a quick survey with a Yes or No question: Have you ever changed podcast hosting providers? If you had a couple of seconds to answer that, it would be massively appreciated!

Elsewhere, if you've ever picked up a brush before, be sure to check out Lindsay's latest piece on Why Podcasting is Like Paintin​g. Some great analogies in there to get you thinking about audio in novel and creative ways!

And, as ever, there's more fresh content down below for you to enjoy, as well :-)

📻 Try These 6 Compelling & Shareable Content Frameworks (Podcraft)​

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast.

​​Listen to Podcraft here...​

🧑‍🤝‍👩🏽 Adventures in Marketing: Live Event in Edinburgh, Scotland​

Join us at one of the best marketing and creator business events in Scotland, now 3 years old and growing. This year, Colin's hosting an on-stage clinic with two other experts, answering all your content, audience & business questions. That, plus a host of other great speakers make it a great day to grow your creator business!

​Come to Adventures in Marketing here...​

❓ Want to Sponsor our Newsletter?

We work with products and services that are a great fit for our readers, so if you offer something that's ideal for podcasters and creators, get in touch. Drop us a line at sponsor@thepodcasthost.com to talk it through.

Thanks, as always, for being part of our community and following along 😁

Remember, if you need more help, we have a couple of things which support the free content we put out.

Want a tool to make recording, editing & publishing quicker & easier?

🎤 Alitu: our Podcast Maker App automates lots of the process, and helps with the rest! Including audio cleanup, text-based & audio-based editing for your recordings, free podcast hosting, episode building & loads more.

Want coaching, learning & tools to help level-up your podcast?

🚀 Join our Podcraft Academy is for serious podcasters who want to make an impact, like growing a business, championing a cause or building an entertainment brand. We offer personal coaching, action-inciting tools (4-minute feedback anyone?), learning blueprints, resources and so much more. If you're ready to step things up with your show, we'd love to help!

Or, check out our range of books and resources, for DIY learning on launch, growth, planning & more.

Cheers!
Colin & Matthew