Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
Are you hitting 100 downloads? ThePodcastHost Weekly Digest
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Hullo there! There are too many factors and variables in podcasting to compare your downloads to others. But some big data can give us a picture of the lay of the land in general. Podcast hosting giant Buzzsprout has some great public stats pulled from the 120,000+ shows on their platform, and this reveals that getting just 109 downloads for a new episode in its first month puts you in the top 25% of podcasts! In our updated-for-2025 Podcast Industry Statistics article, we get into this and loads more, including the growth of podcast familiarity and listening, stats around trust, engagement, and authority, and some interesting demographic data, too. And speaking of data, Katie is running a quick survey with a Yes or No question: Have you ever changed podcast hosting providers? If you had a couple of seconds to answer that, it would be massively appreciated! Elsewhere, if you've ever picked up a brush before, be sure to check out Lindsay's latest piece on Why Podcasting is Like Paintinβg. Some great analogies in there to get you thinking about audio in novel and creative ways! And, as ever, there's more fresh content down below for you to enjoy, as well :-) πΆ Painting With Sound: Crafting a Sonic CanvasβCreative sound production and audio storytelling are like painting a picture in many ways. So what can we learn from art to improve our shows? βVisit now...β π» Try These 6 Compelling & Shareable Content Frameworks (Podcraft)βA quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. ββListen to Podcraft here...β π§βπ€βπ©π½ Adventures in Marketing: Live Event in Edinburgh, ScotlandβJoin us at one of the best marketing and creator business events in Scotland, now 3 years old and growing. This year, Colin's hosting an on-stage clinic with two other experts, answering all your content, audience & business questions. That, plus a host of other great speakers make it a great day to grow your creator business! βCome to Adventures in Marketing here...β β Want to Sponsor our Newsletter? We work with products and services that are a great fit for our readers, so if you offer something that's ideal for podcasters and creators, get in touch. Drop us a line at sponsor@thepodcasthost.com to talk it through. Thanks, as always, for being part of our community and following along π Remember, if you need more help, we have a couple of things which support the free content we put out. Want a tool to make recording, editing & publishing quicker & easier? π€ Alitu: our Podcast Maker App automates lots of the process, and helps with the rest! Including audio cleanup, text-based & audio-based editing for your recordings, free podcast hosting, episode building & loads more. Want coaching, learning & tools to help level-up your podcast? π Join our Podcraft Academy is for serious podcasters who want to make an impact, like growing a business, championing a cause or building an entertainment brand. We offer personal coaching, action-inciting tools (4-minute feedback anyone?), learning blueprints, resources and so much more. If you're ready to step things up with your show, we'd love to help! Or, check out our range of books and resources, for DIY learning on launch, growth, planning & more. Cheers! β β |
How to Run a Thriving, Profitable Podcast
Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!
Hullo there! On the latest episode of Podcraft (recorded on no fewer than eight different recording platforms, incidentally!), we ran through 16 common podcasting myths. One of those was around podcast sponsorship, and how it's in no way the only or "best" way to monetise a show. But that doesn't mean we'd discourage anyone from finding or running a sponsor. In our guide to podcast sponsorship, we get into why it might be a good fit for your show, and how much you could potentially earn....
View this email in a browser Hi Reader, It's World Radio Day tomorrow! π To celebrate, I'm taking a look at some radio moments that have had a huge historical and cultural impact on the world β and how these moments have shaped how we use audio media today. And who knows, maybe in another 120+ years, someone (or an AI π) will be writing an article about how podcasting has changed the course of history too. 4 Radio Broadcasts That Changed History Read more π£π£ NB: Do you run a podcast with a...
Hullo there! Recently, Katie analysed the episode intros of the top 20 shows in Apple Podcasts. Here are her findings in full. It's worth highlighting that one popular podcast had a 10-minute off-topic preamble, while two others had no intro at all. This suggests that there might not be any one "right" way to open a podcast episode, but there are definitely some good practices. We get into them on the latest episode of the Podcraft podcast. And, as ever, there's more fresh new content down...