The truth about audio-only podcasts: What the data says 🤔


Hey!

According to an article by the Hollywood Reporter:

"Podcasting is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through.

Debates about video vs audio in podcasting have been loud this past year, but hard numbers have been scarce.

But Libsyn and Sounds Profitable have shared data that challenges much of this narrative. I dove into the data to bring you some key takeaways.

Data vs. Hype: The Truth About Audio-Only Podcasts

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Have a great week!

Katie

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