The truth about audio-only podcasts: What the data says 🤔


Hey!

According to an article by the Hollywood Reporter:

"Podcasting is at an inflection point: Investigative deep dives are out, cheaper chitchat is in, and it’s got to be on video to break through.

Debates about video vs audio in podcasting have been loud this past year, but hard numbers have been scarce.

But Libsyn and Sounds Profitable have shared data that challenges much of this narrative. I dove into the data to bring you some key takeaways.

Data vs. Hype: The Truth About Audio-Only Podcasts

QUICK POLL 📊

And before you go! Please tell me...

Have a great week!

Katie

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Hey! For some creators, adding a photo of yourself to your podcast cover art makes perfect sense. But in some cases, it's not a good idea. Let's see which camp your podcast falls into... Should I Put My Photo In My Podcast Cover Art? Read more QUICK POLL 📊 And before you go! Please tell us if you agree or disagree (and why!)... Podcast platforms should use algorithms to recommend shows the way YouTube does with videos. Agree Disagree Have a great week!Katie P.S. Did someone forward you this...