A few days ago, an email came through from a newsletter I’m subscribed to. It was simply titled “Untitled”. Honestly, I hadn’t opened one of their emails in a while, but I couldn’t help but click that one. I bet it got loads. 😂
Mic Drop Fact: You can “hear” the Sun
The Sun produces constant vibrations (standing waves inside its plasma). By converting those oscillations into audio frequencies, scientists can actually listen to the Sun’s activity.
You've got to feel for the person behind it, who probably spends a bit of time and thought on their titles, only to see this slip-up perform so well. I guess it would quickly lose its impact if they tried to replicate it.
But, be honest, who has ever had an "OMG We're So Sorry!" email drop into their inbox and not opened it?
Fortunately, you don't need to pull stunts like this to get opens or clicks. You just need to create something your audience will love, and then be very clear in the title about why they'll love it. The good news is, that's our headline piece today...
✂️ CREATOR CUTS💡
📝 13 ways to title any content (Blog)
I remember uploading my first ever podcast and calling it "Episode 1". Pure clickbait eh? Well, this week on Blog Post 47, you'll find an outline of 13 brilliant ways to title any content. They're even starting to roll out A/B testing on YouTube, now, so you can throw your own takes on these into the SEO equivalent of gladiatorial combat. Fight!
📝 What makes your podcast unique? (Blog)
"Unique Selling Proposition" might sound horribly corporate, but you ignore your USP at your peril. One in four creators sees increased competition as the biggest threat to indie podcasters over the next three years. What are you doing to stand out as truly unique?
📺 How can a podcast become a six-figure business? (YouTube)
Mike Morrison from Membership Geeks shares how podcasters can build six-figure businesses with memberships, drawing on his four motivators: outcome, mastery, connection, and resource. He also explains why, in the age of AI, content is not enough, and what really matters is human connection and trust.
🎧 From idea to recorded & scheduled in 15mins! (Podcraft)
Becky stripped away the pressure of fancy gear, video, and long editing sessions to launch a podcast that feels more like a quick voice note from a friend. She shares how she keeps things simple, why the short format works so well, and how the show has already led to meaningful connections and even new clients.
🎯 Sell Your Service on your Podcast (Without the Hard Pitch)
If you offer education, coaching or products, your podcast is the perfect funnel, and today's sponsor is a tool that can turn it into a lead-converting machine: Scoreapp. You can create an interactive quiz like: “What’s Blocking Your Business Growth?”
Listeners answer a few questions, get a personalised result, and see your tailored advice, plus an invitation to book a strategy call or download a custom action plan.
It builds trust, positions you as the expert, and fills your pipeline, all while you concentrate on the podcast!
👉 Build Your First Audience-Engaging Quiz Funnel
⬇️ Podcast launch checklist (Resource)
The Podcast Host Launch Checklist guides you step by step, with each task ready to tick off as you go. In the “Digging Deeper” sections, you’ll also find extra tips and resources, so even beginners can feel confident and supported throughout the process.
🙋 Have you already launched your podcast? (Question)
We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.
Want to Launch & Grow Faster? 🚀
Here are three ways to speed up your podcast journey:
1️⃣ Alitu: Your Podcast Made Simple
Record, edit, clean up audio, add music, transcribe, and publish all in one tool built by podcasters. No tech headaches and no juggling apps
👉 Start Your 7-Day Free Trial of Alitu
2️⃣ Podcraft Academy: Coaching, Tools and Templates
Get expert coaching, step-by-step courses and plug-and-play resources to help you launch, grow and monetise your show with confidence
👉 Join Podcraft Academy Today
3️⃣ Finally… Start Your Podcast (The Book)
Want the whole roadmap in your hands right now? Our bestselling guide walks you through launch to growth, step by step with zero jargon
📗 Grab the Book and Get Started
🧙♂️ The Podcasting Sage Says:
“It’s not the gear. It’s the ear.”
Great sound comes from listening and adjusting, not just expensive equipment.
🙋 Want podcast feedback (Academy)
We love helping people plan and launch their podcasts, but our biggest reward is supporting them as they grow and reach their goals. Inside the Podcraft Academy, the focus is on action, execution, and accountability. We’ll listen to your show and give detailed feedback on everything from titles and show notes to audio quality, presentation, and flow!
🚀 Save time making, spend time growing (Alitu)
Alitu might be perfect for new podcasters, but more and more established creators are making the switch too. With automatic cleanup, levelling, filler word removal, and transcriptions, our podcast maker saves serious time. Try Alitu free to see the difference and earn affiliate income by recommending it to your audience.
Cheers!
Matthew & Colin
PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!