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Podcast Growth Starts With This Choice 🎯 (Podcraft Pointers)
Published 4 days ago • 3 min read
Hello, Podcrafters!
So that's us firmly into December, eh? On Thursday, I walked to the post box with my daughter, lifting her up so she could post a letter to the North Pole. One of those magical wee moments where you realise Santa season has officially begun.🎅
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“Right, now that my list is sent, we can write yours next week,” I told her… then immediately turned on my heels and sprinted home to eat her Advent calendar. 😆
Of course, I'd be trying to write this email with broken fingers if any of that was true. Podcast growth certainly doesn't start with that choice.
So what does...
🧭 Podcast Coach vs. Mentor: When to Hire Each (and Why It Matters!)
I first met Rob Lawrence at a podcasting event almost twelve years ago. In podcasting years, that's basically the Mesozoic Era.
Anyway, I'd never really thought about this before. Coach, mentor, consultant... expert. They're all just people you hire to help you, right? But what does that actually mean?
Fortunately, Rob helps explain the nuances and why they matter. A mentor draws on their own lived experience to guide you. They’ve walked the path before, so they can point out shortcuts, warn you about what's ahead, and offer tried-and-tested solutions. Their value comes from perspective... a “wise elder” voice who can show you what worked for them and why.
A coach, on the other hand, helps you uncover your own best route. Rather than giving you answers, they use a structure and process to help you clarify your goals, focus on what matters, and build confidence. A coach is a partner in reflection, helping you find your solutions, not someone else’s.
Check out his full breakdown. Essential reading if you plan on getting help with your show...
Mic Drop Fact: You can make sound visible.
A Chladni plate (a metal plate covered with sand) vibrates into geometric patterns when a violin bow is drawn across it. The patterns change with pitch, showing sound’s hidden geometry.
🎙️ Growth Tips for Stalling Audiences and Narrative Lessons for Non-Fiction Podcasts
Fiction podcasts tend to hold listeners longer than non-fiction, but on the latest episode of Podcraft, you'll learn that there’s plenty non-fiction creators can borrow. Tight storytelling tools like open loops, punchier intros, clearer arcs, and themed seasons instantly make episodes more compelling. Simple production wins also boost retention: smoother transitions, cleaner audio, and titles that set expectations.
We also review a history and policy show to surface growth lessons. Clearer naming, sharper show notes, and smarter use of the back catalogue offer quick improvements. Broader reach can come from collaborations, community spaces, timely news-reactive episodes, and in-app promotion. The core takeaway stays the same: build retention first, then grow by adding structure, consistency, and relevance.
Here are two ways to accelerate your podcast journey: The support to create something great, and the tools to make it work:
1️⃣ The Easiest Way to Make Your Podcast? Use Alitu to record, edit, clean up, add music, transcribe, and publish. All-in-one tool, built by podcasters. No tech headaches or app juggling.
2️⃣ Personal Coaching & Education Help You Succeed? Join the Podcraft Academy to get expert coaching, step-by-step courses and plug-and-play resources to help you launch, grow and monetise your show with confidence.
We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.
Cheers! Matthew & Colin
PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!
Join 29,000+ podcasters & creators to get Launch, growth and success tips for your show. Quick, actionable points, every week, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started and grow with us!
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