Keep publishing over the holidays. Here's why!


Hullo there!

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads.

That doesn't mean you can't take a well-earned rest, though. Something as simple as an episode swap with another podcaster in your niche can keep your feed rolling when others around you are off until January.

Crucially, it brings value to your audience when many of them need it most, and you'll be getting your own content in front of someone else's audience, too.

And, this is just one tactic. You'll find more in Katie's article, as well as our most recent episode of Podcraft.

Enjoy :-)


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πŸ”Ά Keep Publishing Over the Holidays, Podcast Report Says​

'Tis the season: Time to take a break, slow down and recharge for the new year. Unless you're a podcaster, that is.

​Visit now...​

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πŸ“» Keep Publishing Over the Holidays - Here's Why...​

Colin and Matthew dig into the recent data about downloads and publishing in December, offering some tips to help you stay on a schedule without impacting your holiday time. They also cover some recent news about Spotify for Creators and Chartable, and muse over why podcasts don't (and shouldn't) go viral.

​Listen to Podcraft here...​

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Join us at one of the best marketing and creator business events in Scotland, now 3 years old and growing. This year, Colin's hosting an on-stage clinic with two other experts, answering all your content, audience & business questions. That, plus a host of other great speakers make it a great day to grow your creator business!

​Come to Adventures in Marketing here...​


Thanks, as always, for being part of our community and following along 😁

Remember, if you need more help, we have a couple of things which support the free content we put out.

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🎀 Alitu: our Podcast Maker App automates lots of the process, and helps with the rest! Including audio cleanup, text-based & audio-based editing for your recordings, free podcast hosting, episode building & loads more.

Want coaching, learning & tools to help level-up your podcast?

πŸš€ Join our Podcraft Academy is for serious podcasters who want to make an impact, like growing a business, championing a cause or building an entertainment brand. We offer personal coaching, action-inciting tools (4-minute feedback anyone?), learning blueprints, resources and so much more. If you're ready to step things up with your show, we'd love to help!

Or, check out our range of books and resources, for DIY learning on launch, growth, planning & more.

Cheers!
Colin & Matthew

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How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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