Hullo there!

The long-awaited report of our 2024 Podcast Discovery Survey is out now. We've teased some of the data in recent weeks, but now you can binge it in its entirety. Here are just some of the things you'll learn:

• How listeners are most (or least) likely to find your show
• What tempts them to hit play once they discover it
• What episode lengths they prefer
• How long they'll give you to hook them
• And if they'll switch off because you run ads or sponsorships

There's some very encouraging data here for podcasters, so set aside some time later to peruse the report with a beverage of your choosing 😄

As always, there's more great new content below, too (as well as some podcast-related Black Friday/Cyber Monday deals that caught our eye). Enjoy!

PS. final call for a huge podcast hosting Cyber Monday deal with Captivate - sign up or transfer your podcast to them, and don't pay for hosting until March next year!

🧑‍🤝‍👩🏽 Adventures in Marketing: Live Event in Edinburgh, Scotland​

Join us at one of the best marketing and creator business events in Scotland, now 3 years old and growing. This year, Colin's hosting an on-stage clinic with two other experts, answering all your content, audience & business questions. That, plus a host of other great speakers make it a great day to grow your creator business!

​Come to Adventures in Marketing here...​

​Elevate Your Membership Game With Memberful​

📢 This Week’s Newsletter is supported by Memberful

When we used Memberful to run our Podcraft Academy, I appreciated how it streamlined every aspect of our membership management. From integrating with our website seamlessly to offering top-notch support, Memberful helped us deliver an exceptional experience to our members. We could easily customise offers, track engagement, and grow our revenue while staying focused on creating top-quality content. Whether you're building a subscription service for a podcast, a blog, or any other creative platform, Memberful gives you the tools to thrive. Ready to elevate your content game? Give Memberful a try today!

​Read more about Memberful…​

📻 Podcast Discovery Report Walkthrough (Podcraft)​

Colin and Matthew run through the report together, offering their thoughts and musings on various pieces of data. They also discuss some podcast-focused articles from other sites, including one they didn't entirely agree with...

​Listen to Podcraft here...​

🚨 Black Friday/Cyber Monday Alerts...!

I know, that time of year again 🤯 But if you're buying something anyway, you might as well get the deal. Here are a few that jumped out. We've got affiliate links here, but these are all products and services we recommend anyway.

Keep in mind, it's the last day for much of this stuff, too!

Podpage - Biggest Discount Ever!

Podpage is the best place to build and run a podcast website. You can make a brilliant home for your show in a few minutes without the slightest bit of technical knowledge, it really is fantastic. They're offering $50 off Pro and Elite plans. Grab this deal by using coupon code BLACKFRIDAY24 at checkout by December 2.

👉 Make your podcast website​

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Podcast Gear on Amazon

If you liked the look and sound of the MOVO iVlogger-PRO, you might get some money off if you're quick. The IXTECH "Lizard" boom arm comes highly recommended, too. And there's over 20% off the Yoto Player (and Yoto Player Mini), an incredible screen-free audio player for kids.

👉 Black Friday Podcasting Deals on Amazon​

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Captivate Hosting - Free until March 2025 on Annual Plans​
We've worked with Captivate for years, because it's one of the best hosts on the market. Such a wide feature-set, from planning tools to monetisation features, and a top website for growing your show, all included. If you're committing to your show, get involved, and get 3 months (and a bit!) for free. Brilliant way to start. Affiliate link incoming, but we'd recommend them with or without it 😁
👉 Join Captivate for 3 Months Free​

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Save 40% on Transistor's podcast hosting

Transistor is another brilliant podcast hosting platform where we've run many of our shows. You can get 40% off their monthly plans until Tuesday 3rd December!

👉 Save 40% on podcast hosting​

Thanks, as always, for being part of our community and following along 😁

Remember, if you need more help, we have a couple of things which support the free content we put out.

Want a tool to make recording, editing & publishing quicker & easier?

🎤 Alitu: our Podcast Maker App automates lots of the process, and helps with the rest! Including audio cleanup, text-based & audio-based editing for your recordings, free podcast hosting, episode building & loads more.

Want coaching, learning & tools to help level-up your podcast?

🚀 Join our Podcraft Academy is for serious podcasters who want to make an impact, like growing a business, championing a cause or building an entertainment brand. We offer personal coaching, action-inciting tools (4-minute feedback anyone?), learning blueprints, resources and so much more. If you're ready to step things up with your show, we'd love to help!

Or, check out our range of books and resources, for DIY learning on launch, growth, planning & more.

Cheers!
Colin & Matthew

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