This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you. Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings. Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩 Mic Drop Fact: Sound can reduce anxiety and stress. A small study in rats found that exposure to a 528...

Mic Drop Fact: Bats use ultrasound to navigate. Bats navigate and hunt in pitch dark using echolocation, emitting sounds at frequencies above 20,000 Hz, which is beyond human hearing. Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my...

Mic Drop Fact: Elephants use infrasound to communicate Sounds below 20 Hz (infrasound) can be felt more than heard and are used by elephants for long-distance communication. These sounds can be felt from several kilometres away. We've all been there: 45 minutes into a guest interview, the big points already covered, but still stretching to reach the hour. It feels natural since that’s how long we scheduled. But your audience isn’t watching the clock. In this week’s feature, we break down the...