30 (yes, THIRTY) ways to promote your podcast today 🤯 (Podcraft Pointers)


Mic Drop Fact: Bats use ultrasound to navigate.
Bats navigate and hunt in pitch dark using echolocation, emitting sounds at frequencies above 20,000 Hz, which is beyond human hearing.

Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my daughter.

My vague "highly unlikely, but not impossible" position was challenged by a "So you're not saying it won't happen?" retort. "I'm saying it probably won't..." was then warped into "so, you're saying it's definitely happening tomorrow?"

If it were a sitcom, the scene would've transitioned to us urgently stocking a trolley full of survival gear. In reality, we drove the rest of the way in thoughtful silence and then talked about something like gibbons over dinner. The end of the world apparently forgotten.

It's nice to live another day. But I'll tell you this - if she ever starts her own podcast, she can find someone else to interview.

✂️ CREATOR CUTS💡

📝 30 ways to promote your podcast (Blog)

I've lost count of the number of frustrated podcasters who've told me they've "tried everything" to grow their audience. A quick conversation, and it's apparent they've barely even scratched the surface. How many of these methods are you yet to put in place?

📝 How to upload a podcast and make it available everywhere (Blog)

A big part of a podcast's growth potential is in its distribution and discoverability. Whether your show is audio-only or includes video, this guide walks you through getting it live on Apple Podcasts, Spotify, YouTube, and beyond.

📺 16 fascinating podcast statistics (YouTube)

In preparation for our upcoming 2025 Indie Podcaster Report, let's look back at some essential podcasting stats and trends from the past year. Colin put his glasses on for this one, which means it's serious business.

🎧 How to redefine your podcast identity (Podcraft)

What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back? In this episode, we're joined by Ben, who shares his vision for capturing extraordinary stories from ordinary people, and the challenges he’s facing around podcast identity, discoverability, and staying true to his mission.

🙋 Want podcast feedback? (Academy)

We love helping people plan and launch their podcasts, but our biggest reward is supporting them as they grow and reach their goals. Inside the Podcraft Academy, the focus is on action, execution, and accountability. We’ll listen to your show and give detailed feedback on everything from titles and show notes to audio quality, presentation, and flow!

🧙‍♂️ The Podcasting Sage Says:

“Clarity beats cleverness. Especially in titles.”

Clear beats confusing when you want new listeners.

Cheers!
Matthew & Colin

PS - Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

Have questions? Hit reply to this email and we'll help out!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
Unsubscribe · Preferences

How to Run a Thriving, Profitable Podcast

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

Read more from How to Run a Thriving, Profitable Podcast

Hey all! You might remember a while ago, Buzzsprout told us that getting 27 downloads per episode would put you in the top 50% of all shows on the platform. So we weren't suprised to find that half of all those who took our independent podcaster survey this year get less than 50 downloads per episode. But while 50 downloads is a great achievement, I was curious to know more about the 32% who have crossed that 100-download mark. What are these podcasters doing differently, and is there...

Hello, Podcrafters! I know... never used that term before, but I quite like it. 😂 What do you think? Anyway, big thanks to Colin for steering the ship while I had a wee family holiday. Tagging back in for him now as he does the same. I read in last week's email that he's thinking of starting a golf podcast. Strap in, I have dad jokes. 🙈 I can really see this as a show that will drive engagement. Of course, he’s still trying to iron out the details, but I’m sure it’ll be far from rough and...

Hey you, how's the week going? 😁 Getting chilly over here in our part of the world... 🌨️ Which usually just means to me: good excuse to stay in and play around with this bit of content I'm tinkering with! Don't judge me... but I've been playing a bit of golf recently, and the content obsessive in me can't help but collect recordings and videos out on the course. I'm honing, right now, what kind of angle I might take on a new podcast, but I've got some interesting ideas which I think will...