Before we get to this week's podcast promotion masterclass, here's a quick anecdote. I had to endure some particularly tough interview questions last night - I suddenly found myself (inexplicably) being grilled about extinction-level meteors. Not on a podcast, you understand, but a short car journey with my daughter.

My vague "highly unlikely, but not impossible" position was challenged by a "So you're not saying it won't happen?" retort. "I'm saying it probably won't..." was then warped into "so, you're saying it's definitely happening tomorrow?"

If it were a sitcom, the scene would've transitioned to us urgently stocking a trolley full of survival gear. In reality, we drove the rest of the way in thoughtful silence and then talked about something like gibbons over dinner. The end of the world apparently forgotten.

It's nice to live another day. But I'll tell you this - if she ever starts her own podcast, she can find someone else to interview.

✂️ CREATOR CUTS💡

📝 30 ways to promote your podcast (Blog)

I've lost count of the number of frustrated podcasters who've told me they've "tried everything" to grow their audience. A quick conversation, and it's apparent they've barely even scratched the surface. How many of these methods are you yet to put in place?

📝 How to upload a podcast and make it available everywhere (Blog)

A big part of a podcast's growth potential is in its distribution and discoverability. Whether your show is audio-only or includes video, this guide walks you through getting it live on Apple Podcasts, Spotify, YouTube, and beyond.

📺 16 fascinating podcast statistics (YouTube)

In preparation for our upcoming 2025 Indie Podcaster Report, let's look back at some essential podcasting stats and trends from the past year. Colin put his glasses on for this one, which means it's serious business.

🎧 How to redefine your podcast identity (Podcraft)

What makes a podcast truly discoverable, and how do you uncover the “throughline” that keeps listeners coming back? In this episode, we're joined by Ben, who shares his vision for capturing extraordinary stories from ordinary people, and the challenges he’s facing around podcast identity, discoverability, and staying true to his mission.

🙋 Want podcast feedback? (Academy)

We love helping people plan and launch their podcasts, but our biggest reward is supporting them as they grow and reach their goals. Inside the Podcraft Academy, the focus is on action, execution, and accountability. We’ll listen to your show and give detailed feedback on everything from titles and show notes to audio quality, presentation, and flow!

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Cheers!
Matthew & Colin

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PS - Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!