Why your next episode should be exactly 37mins long ⏱️ (Podcraft Pointers)

Published 4 days ago • 1 min read

Hello, Podcrafters!

Why would you publish a 37-minute-long podcast episode? Because you have 37 minutes of value.

To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet.

That's always been the answer to the age-old question of optimal podcast length.

Podcast episodes should be as long as they need to be, and not a minute longer.

If you have a value-packed 15-minute conversation, don't stretch it out to half an hour. And if you record an engrossing chat that runs over the hour, don't try to chop it down to the 60-minute mark.

With that all said, this approach still raises some questions:

Can you publish 5 minutes one week and 2 hours the next?
What happens if you record multiple hours of value?
Do listeners prefer certain lengths?

If you're curious about the answers, then check out our full guide...

👉 How Long Should a Podcast Episode Be?

Mic Drop Fact: Owls have built-in sound triangulation
Some owls have asymmetrical ears, allowing them to detect vertical and horizontal sound differences, giving them incredibly precise hunting ability in total darkness.

😋 Sound Bites

A tasting platter of tools, tips, and treats for your podcast. Short links, big value!

🧙‍♂️ The Podcasting Sage Says:

“Community begins when listeners talk to each other.”

A show becomes bigger when it stops being just yours.

⛔ Tech Getting in Your Way? 😣

Most podcasters don't start because they want to become audio engineers or spend hours editing.

We built Alitu so you could focus on your voice, your message, and your audience. Try it free for seven days, and see for yourself how quick and easy it makes everything.

Some notable features include text-based editing, automatic filler-word removal, and you'll be amazed at how it cleans up your audio and fixes the volume levels.

You can also record and publish your podcast in the Alitu interface, meaning you don't need multiple subscriptions to other platforms.

It's the ultimate all-in-one podcast platform, built for podcasters, by podcasters. And you can earn $25 for each new customer you refer to Alitu, too!

Cheers!
Matthew & Jacob

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
Unsubscribe · Preferences

Read more from How to Run a Thriving, Profitable Podcast

"Authenticity" is just lack of effort? 👀 (Podcraft Pointers)

Hello, Podcrafters! Does agreeing too much make for boring conversations? Will your podcast fail if you don't listen to other shows? And does the definition of a podcast really matter? To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. We tackle these hot takes and more on this week's Podcraft. It was a fun yet thought-provoking chat, and we're really enjoying the new format... 👉 Listen to the latest episode of...

11 days ago • 1 min read

Do podcast ads do more harm than good? 🤔 (Podcraft Pointers)

Hello, Podcrafters! Back in November, our Independent Podcaster Report found that only 15% of creators were actively monetising their shows. Of those that did, the majority were running ads and sponsorship. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. If you missed it, the full report is here. And this week on Podcraft, we got into the thornier side of podcast sponsorship: can ads erode audience trust? Are...

18 days ago • 1 min read

📈 What happens when you jump from 28 to 104 downloads? (Podcraft Pointers)

Hello, Podcrafters! Podcast download numbers never tell the whole story, but it's handy (and fun) to know the industry-wide averages. Our pals at Buzzsprout release monthly data based on the performance of over 116,000 shows active on the platform. The numbers often surprise a lot of people. To support this newsletter, please check out Alitu.com - the best, quickest, and easiest podcast editing software on the planet. If a new episode gets 28 downloads in its first seven days, that puts you...

about 1 month ago • 1 min read