Why you only need 27 downloads to be in the top 50% of podcasts 🤩


Hey!

We talk about social media engagement numbers in 10s of thousands these days, so it’s easy to scoff at the idea of celebrating 27 downloads of an episode of your podcast.

But podcasting isn’t social media.

A study by Buzzsprout has revealed that if your episode gets just 27 downloads in its first 7 days, you’re already in the top 50% of all podcasts.

Here's why podcasting isn't a numbers game, and what to focus on instead.

You Only Need 27 Downloads To Be In The Top 50% of Podcasts – Here’s Why

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Have a great week!

Katie

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