Hullo there!

What you talk about on your podcast will be totally topic-dependent, but how you frame it can make a huge difference to its reach and impact.

Six types of content frameworks have consistently outperformed the rest. They are:

1. Lists
2. Comparisons
3. Reviews
4. Case Studies
5. Costs
6. How-Tos

Regardless of your topic, I bet you can quickly think of a few great fits for your next episode. Check out our full guide on Creating Shareable Content to dig deeper into getting the best from each one.

This week, I also want to shout out this incredible piece on 26 Fascinating Facts About Sound. Next time you hear someone using the term "audio only", be sure to hit them with a few of these. It truly is an incredible medium we work with!

As always, there's loads more great new content for you down below, too. Enjoy :-)

📻 How Much Do Podcasters Make? (Podcraft)​

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?

Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals.

​​Listen to Podcraft here...​

🧑‍🤝‍👩🏽 Adventures in Marketing: Live Event in Edinburgh, Scotland​

Join us at one of the best marketing and creator business events in Scotland, now 3 years old and growing. This year, Colin's hosting an on-stage clinic with two other experts, answering all your content, audience & business questions. That, plus a host of other great speakers make it a great day to grow your creator business!

​Come to Adventures in Marketing here...​

❓ Want to Sponsor our Newsletter?

We work with products and services that are a great fit for our readers, so if you offer something that's ideal for podcasters and creators, get in touch. Drop us a line at sponsor@thepodcasthost.com to talk it through.

Thanks, as always, for being part of our community and following along 😁

Remember, if you need more help, we have a couple of things which support the free content we put out.

Want a tool to make recording, editing & publishing quicker & easier?

🎤 Alitu: our Podcast Maker App automates lots of the process, and helps with the rest! Including audio cleanup, text-based & audio-based editing for your recordings, free podcast hosting, episode building & loads more.

Want coaching, learning & tools to help level-up your podcast?

🚀 Join our Podcraft Academy is for serious podcasters who want to make an impact, like growing a business, championing a cause or building an entertainment brand. We offer personal coaching, action-inciting tools (4-minute feedback anyone?), learning blueprints, resources and so much more. If you're ready to step things up with your show, we'd love to help!

Or, check out our range of books and resources, for DIY learning on launch, growth, planning & more.

Cheers!
Colin & Matthew

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