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How to Run a Thriving, Profitable Podcast

Finding the sweet spot for episode releases 👌 (Podcraft Pointers)

Published 3 days ago • 3 min read

This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you.

Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings.

Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩

Mic Drop Fact: Sound can reduce anxiety and stress.
A small study in rats found that exposure to a 528 Hz tone lowered anxiety like behavior and boosted brain testosterone, and a preliminary human study hinted it may reduce stress hormones. Scientists are still exploring how, but it has sparked interest in this so called healing frequency.

Thanks to everyone who answered our recent poll: “Do you listen to other podcasts that cover the same topic as your own show?”

  • 52% said yes
  • 27% said no
  • 21% said occasionally, mostly for research

It’s a funny one, isn’t it? If you’re a teacher or coach, it makes sense you’d want to keep your ideas your own. But on the flip side, does shutting yourself off mean missing out on fresh perspectives? There’s no right answer here, but it’s an interesting debate. 🙂

Anyway, here’s your weekly shot of podcasting goodness…

✂️ CREATOR CUTS💡

📝 How often should I release new episodes in 2025? (Blog)

What the data shows us, and why certain schedules might work for or against you, no matter what stage you're at. In this guide, Lindsay also offers some great tips for what to do when you're unable to publish a regular episode.

📝 Are algorithms good for podcasting? (Blog)

Algorithmic podcast discovery divides opinion. Here, Katie dives into both sides of the debate before digging into what this means for you as a creator.

🙋 Have you already launched your podcast? (Question)

We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.

📺 Building your podcast episode in Audacity (YouTube)

1 in 4 podcasters use Audacity to record and edit their shows. It's free, making it an excellent option for podcasters with no budget. This short tutorial gives you a tour of the Audacity multitrack, where you can piece together the segments that make up your episode.

🎧 Turning listeners into buyers (Podcraft)

Have you ever wondered how to turn loyal listeners into paying customers without feeling like you’re forcing the sale? We explore practical ways to make that leap, from using dynamic ads wisely to weaving your own products and services naturally into your content. It’s all about adding value first and showing how what you offer can genuinely help.

🏆 Chance to win $1,600 worth of podcasting tools (Prize Draw)

Quick PSA about this comp that's closing this week! Who doesn’t love a bit of free stuff, after all - especially when it helps grow your podcast?! Guest Matching tool, talks .co, is running a prize draw to give away $1,600+ worth of resources, including a year's sub for Alitu 💪

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🧙‍♂️ The Podcasting Sage Says:

“Your first 10 episodes are for learning. Your next 10 are for building.”

Give yourself permission to grow before you go big.

Want to Go Faster...?

Here are 3 things - a tool, a membership, and a book - that'll accelerate your whole show:

1️⃣ Alitu: the easiest way to create your podcast

Alitu is a podcast maker platform, made by podcasters! Call recording, editing, audio cleanup, transcriptions and hosting, all in one place. You don't need anything else.
👉 Try Alitu for Free for 7 Days​

2️⃣ The Podcraft Academy: Your space for coaching, tools & action

Our Podcraft Academy includes personal coaching, structured feedback, launch, growth and monetisation blueprint courses, plus templates, tools & resources to help you succeed.
👉 Join the Podcraft Academy​

Or, just want an all-in-one guide to launching your show, right now?
📗 Try our book: Finally... Start your Podcast​

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Cheers!
Matthew & Colin

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PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!

Have questions? Hit reply to this email and we'll help out!

The Podcast Host, Stephen’s Street, Inverness, Scottish Highlands IV2 3JP
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How to Run a Thriving, Profitable Podcast

Colin Gray

Launch, growth and success tips for Podcasters and wider content creators. Read a set of quick points, from tool reviews to growth tactics, and much more, all aimed at helping you create the show of your dreams. If you're building a personal or a content brand, then get started with us!

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