This week, we’ve got a brilliant breakdown on podcast release schedules, and how your own frequency can work for or against you.

Plus, on the latest Podcraft episode, we chatted about why we’re big fans of walking and talking: both meetings and podcast recordings.

Admittedly, it’s a bit awkward carrying the studio table with a plateful of doughnuts and six cafetiers on it. Still, though... 🍩

Thanks to everyone who answered our recent poll: “Do you listen to other podcasts that cover the same topic as your own show?”

• 52% said yes
• 27% said no
• 21% said occasionally, mostly for research

It’s a funny one, isn’t it? If you’re a teacher or coach, it makes sense you’d want to keep your ideas your own. But on the flip side, does shutting yourself off mean missing out on fresh perspectives? There’s no right answer here, but it’s an interesting debate. 🙂

Anyway, here’s your weekly shot of podcasting goodness…

✂️ CREATOR CUTS💡

📝 How often should I release new episodes in 2025? (Blog)

What the data shows us, and why certain schedules might work for or against you, no matter what stage you're at. In this guide, Lindsay also offers some great tips for what to do when you're unable to publish a regular episode.

📝 Are algorithms good for podcasting? (Blog)

Algorithmic podcast discovery divides opinion. Here, Katie dives into both sides of the debate before digging into what this means for you as a creator.

🙋 Have you already launched your podcast? (Question)

We love helping new podcasters get started, but thriving comes from building momentum and creating great content. If you’re already past launch, click the link so we can share resources that help you stay consistent, grow, and monetise.

📺 Building your podcast episode in Audacity (YouTube)

1 in 4 podcasters use Audacity to record and edit their shows. It's free, making it an excellent option for podcasters with no budget. This short tutorial gives you a tour of the Audacity multitrack, where you can piece together the segments that make up your episode.

🎧 Turning listeners into buyers (Podcraft)

Have you ever wondered how to turn loyal listeners into paying customers without feeling like you’re forcing the sale? We explore practical ways to make that leap, from using dynamic ads wisely to weaving your own products and services naturally into your content. It’s all about adding value first and showing how what you offer can genuinely help.

🏆 Chance to win $1,600 worth of podcasting tools (Prize Draw)

Quick PSA about this comp that's closing this week! Who doesn’t love a bit of free stuff, after all - especially when it helps grow your podcast?! Guest Matching tool, talks .co, is running a prize draw to give away $1,600+ worth of resources, including a year's sub for Alitu 💪

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Cheers!
Matthew & Colin

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PS - ❓Got a podcasting question you’d love answered in next week’s email? Hit reply and ask away. We’ll pick one to feature!